Almay Smart Shade Skintone Matching Makeup Medium Coverage Natural Finish Foundation with SPF 15 Hypoallergenic Cruelty Free -unscented

Take the guesswork out of finding your foundation with this innovative formula that adjusts to match your skin tone—instantly! Our liquid foundation formula instantly transforms from a white cream to your ideal shade as you smooth it on—that’s the magic of our technology! Our Tonemimic™ technology uses tiny spheres that break open and release pigment as you blend them over your skin. You’ve got all the control with this hypoallergenic makeup, we promise: natural-looking, streak-free, medium-coverage foundation with a luminous glow that builds, so you get the exact coverage you want from this liquid base. We’re looking out for your skin: Smart Shade has SPF 15 broad-spectrum protection. As always, dermatologist tested, hypoallergenic, fragrance free, clean, and cruelty free

Highlights: Take the guesswork out of finding your foundation with this innovative formula that adjusts to match your skin tone—instantly! The lightweight, buildable medium coverage liquid foundation formula starts out white and instantly transforms into your ideal foundation shade Almay's Tonemimic technology uses tiny spheres that break open and release pigment as you blend them over your skin As always, dermatologist tested, hypoallergenic, fragrance free, clean, and cruelty free Available in 6 skin-tone-adjusting shades for natural-looking, streak-free medium-coverage foundation with a luminous glow that builds

Key details: Product Dimensions: 4.5 x 1.88 x 0.81 inches; 1 ounces | UPC: 309979711055 | Customer Reviews: 4.4 4.4 out of 5 stars (477)

How it fits your day: Use the key specs and highlights above to match it to your setup, space, or routine before you check out.

Customer feedback: 4.4/5 average rating.

Customers say: Customers find that the foundation matches their skin color perfectly and provides excellent coverage, with one mentioning it covers spots well.

Review snippets: Almay Smart Shade is becoming more and more difficult to find in stores so I was very happy to see my shade available on and plan to be a regular customer. This product moisturizes and provides smooth natural coverage / I've reviewed this at length elsewhere. Excellent, weightless, skintone-matching make-up. Love it! You can't go wrong choosing a color. I've used Light, Light to Medium, Medium and Medium to Dark. They all worked. I use very little for barely-there coverage