Sports Publishing / Branding & Logo Design
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Fabric of the Game The Stories Behind the NHLs Names Logos and Uniforms, $40.60, Availability unknown. Image 1 of 5.
The details
An in-depth look into the origins of how each NHL team was named, received their logo and design, with interviews by those responsible. Written by those most knowledgeable, you'll learn why every hockey team to every play in the National Hockey League looks the way it does. Nothing unites or divides a random assortment of strangers quite like the hockey team for which they cheer. The passion they hold within them for the New York Rangers, Toronto Maple Leafs, Montreal Canadiens, or Boston Bruins allows them to look past any differences which would have otherwise disrupted a perfectly fine Thanksgiving dinner and channels it into a powerful, shared admiration for their team. We decorate our lives with their logos, stock our wardrobe with their jerseys, and, in some cases, even tattoo our bodies with their iconography and colors. They’re so Rated 4.8 out of 5. Customers find this book to be a must-read for hockey fans, praising its detailed history of NHL uniforms and logos.
From the manufacturer
An in-depth look into the origins of how each NHL team was named, received their logo and design, with interviews by those responsible. Written by those most knowledgeable, you'll learn why every hockey team to every play in the National Hockey League looks the way it does. Nothing unites or divides a random assortment of strangers quite like the hockey team for which they cheer. The passion they hold within them for the New York Rangers, Toronto Maple Leafs, Montreal Canadiens, or Boston Bruins allows them to look past any differences which would have otherwise disrupted a perfectly fine Thanksgiving dinner and channels it into a powerful, shared admiration for their team. We decorate our lives with their logos, stock our wardrobe with their jerseys, and, in some cases, even tattoo our bodies with their iconography and colors. They’re so ingrained in our lives we don’t even think to ask ourselves why Los Angeles celebrates royalty; why Buffalo cheers for not one, but two massive cavalry swords; or why the Broadway Blueshirts named themselves for a law enforcement agency in Texas (or why they even wear blue shirts, for that matter). All that and more is explored in Fabric of the Game , authored by two of the sports world’s leading experts in team branding and design: Chris Creamer and
Key details: Publisher: Sports Publishing | Publication date: November 3, 2020 | Language: English | Print length: 280 pages | ISBN-10: 1683583841 | ISBN-13: 978-1683583844 | Item Weight: 2.45 pounds | Dimensions: 9 x 1.1 x 8 inches | Customer Reviews: 4.8 4.8 out of 5 stars (728)
How it fits your day: Use the key specs and highlights above to match it to your setup, space, or routine before you check out.
Customer feedback: 4.8/5 average rating.
Customers say: Customers find this book to be a must-read for hockey fans, praising its detailed history of NHL uniforms and logos.
Review snippets: I love hockey and this is an interesting book that goes over the history of so many past and present NHL teams. Very detailed and some nice pictures also, a quality product. I would recommend this book to any hockey / Not even done with this book yet (up to Quebec) but this has been everything I could have wanted from the book. The detail into not only the logos & uniforms but the origin of the team's names as well,
Customers find this book to be a must-read for hockey fans, praising its detailed history of NHL uniforms and logos.
Rating: 5
April 6, 2025
Verified purchase
I love hockey and this is an interesting book that goes over the history of so many past and present NHL teams. Very detailed and some nice pictures also, a quality product. I would recommend this book to any hockey fans! Read more
Rating: 5
April 12, 2021
Verified purchase
Not even done with this book yet (up to Quebec) but this has been everything I could have wanted from the book. The detail into not only the logos & uniforms but the origin of the team's names as well, are explored in great detail. I consider myself quite a student of hockey history, but I am learning some new things here! My only wish is that there were more pictures or some sort of uniform database for each team, but the book is already rather large, I can imagine that was discussed, but then it would double in size. But there are several photos and mock-ups of past uniforms and looks throughout the years. This is the perfect book for anyone obsessed with the "look" of pro-hockey. Read more
Rating: 5
November 9, 2020
Verified purchase
This is a must-have for any and every fan of the NHL and/or sports aesthetics. The authors have combined their decades of knowledge and experience in the universe of sports logos and uniform design to come up with a major opus that takes the reader through over a century of history the NHL and each of its teams - past, present, and in the case of the Seattle Kraken, future. It is visually lush and a fascinating read. This will make a striking addition to any sports fan's coffee table. Read more
Rating: 5
January 13, 2025
Verified purchase
My son is a huge sports fan, he's followed Chris Creamer's website since its inception so he was excited to receive this book for Christmas. He read this book from front to back, it didn't disappoint. Read more
Rating: 4
January 18, 2021
Verified purchase
This is a really special book. It dives into the history and visual identities of every single NHL team to ever exist. There are so many fun nuggets that I had never heard before. (Did you know that the San Jose Sharks accounted for more than one third of all NHL merchandise sales?). I was an especially big fan of the Quebec Nordiques, Philadelphia Flyers and Toronto Maple Leafs chapters. There are a few drawbacks. The writing and syntax gets repetitive at times. There are more than a few instances where a logo is described without a picture being included in the book. That being said, the photos that are featured are stunning. Highly Recommended for any sports fan! I'd love to see the authors tackle a similar history of other professional leagues. Read more
Rating: 5
January 15, 2026
Verified purchase
Reach back to the start of the NHL…through jerseys……nice pictures……full of info. Read more
Rating: 5
March 30, 2024
Verified purchase
If you are a fan of hockey, this book is for you. The book provides information on the history of each NHL team. The book is a 10 out of 10, from the high-quality paper to the colorful images—an excellent book for any hockey lover’s collection. Read more
Rating: 5
February 19, 2025
Verified purchase
My brother was quite surprised and enjoyed receiving this book for Christmas. He’s a history buff, along with still playing the game well into middle-age, and was said he found it refreshing to have something that wasn’t stats or about players/rivalries/dynasties. He also has SEVERAL hockey sweaters that he can now bust out trivia on, especially when nobody asked. Read more
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