FITGLOW Beauty Lip Colour Serum Hydrating Lip Gloss Plumping Anti-Aging Lip Treatment Natural Shine with Pomegranate Sterols Collagen

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  "title": "FITGLOW Beauty Lip Colour Serum Hydrating Lip Gloss Plumping Anti-Aging Lip Treatment Natural Shine with Pomegranate Sterols Collagen",
  "title_original": "FITGLOW Beauty Lip Colour Serum | Hydrating Lip Gloss | Plumping Anti-Aging Lip Treatment | Natural Shine with Pomegranate Sterols & Collagen | Buildable Color for Dry Chapped Lips | Root - 10g",
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    "DEEPLY HYDRATING & NATURALLY PLUMPING: Experience intense lip hydration and a visibly fuller pout with our unique blend of moisture-locking ingredients and Vegetable Collagen. This serum-gloss effectively combats dryness and leaves lips feeling soft, supple, and healthy.",
    "ANTIOXIDANT-RICH LIP TREATMENT & PROTECTION: Go beyond just shine. Our serum actively treats and protects lips with powerful antioxidants like Beet Extract and Pomegranate Sterols, supporting long-term lip health and shielding delicate skin from environmental damage.",
    "NATURAL LIP COLOR WITH ANTI-AGING BENEFITS: Enhance your natural beauty with our award-winning formula. This lip serum delivers buildable, vibrant color while visibly addressing fine lines and dryness for a youthful, smooth, and healthy-looking pout.",
    "LUXURIOUS PLANT-POWERED LIP CARE: Indulge your lips with premium, plant-based actives. Our formula features Pomegranate Sterols, Beet Extract, and Vegetable Collagen for ultimate hydration, protection, and a natural plumping effect, ensuring truly healthy lips.",
    "EFFORTLESSLY SOFT, SMOOTH & KISSIBLE: Achieve irresistibly soft, smooth, and cushion-soft lips with a beautiful glossy finish. Our non-sticky serum glides on effortlessly, making application a dream and leaving your pout feeling as good as it looks.",
    "ROOT: A deep earthy brown plum shade, ideal for a sophisticated, rich, and grounding lip statement."
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    "Package Dimensions": "‎ 3.9 x 1.1 x 1.1 inches; 1.59 ounces",
    "UPC": "‎ 859976001043",
    "Manufacturer": "‎ Fitglow Beauty",
    "ASIN": "‎ B07JPLJ5VN",
    "Customer Reviews": "4.4 4.4 out of 5 stars (93)"
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    "average_rating": 4.4,
    "customers_say": "Customers find the lip color accurate to the website description and appreciate its butter-like texture that feels good going on.",
    "items": [
      {
        "title": "5.0 out of 5 stars Love it!",
        "body": "Lovely color! Keeps my lips from getting dry - very hydrating! Read more",
        "author": "Lisa H., Caldwell",
        "rating": 5,
        "date": "October 22, 2025",
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      {
        "title": "5.0 out of 5 stars Expensive, but worth it!",
        "body": "I love this lip gloss! I have dry lips, always putting on something to moisturize them. I put off getting this gloss for a while, because it’s expensive. ( I have a lot of great lip colors already from many other nice brands - so it was hard to decide if this would be any different ). However, it’s worth it, and I will definitely purchase again! I like that it’s made with clean/natural ingredients. It does truly give your lips moisture — lots of other moisture lip colors that I have do OK, but I don’t feel my lips get much benefit. This gloss I can feel the difference in my lips compared to others, there’s more of a skincare aspect to it. It goes on nicely, feels great, and looks amazing! I reach for it first over all of my other wide array of lip colors! I’ll 100% shell out the cash again when I run out. Read more",
        "author": "CathCH",
        "rating": 5,
        "date": "January 12, 2020",
        "verified": false,
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      },
      {
        "title": "3.0 out of 5 stars Just so-so",
        "body": "It’s ok. Not much color even though I bought red. I realize it’s a gloss, but still. I thought it would be like their night serum, which I love. It’s not. A different texture. More sticky, less glossy. I have been overall disappointed with Fitglow products as a whole. I don’t understand the hype. Read more",
        "author": "Ronald",
        "rating": 3,
        "date": "November 20, 2025",
        "verified": false,
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      {
        "title": "5.0 out of 5 stars Sheer wash of color in the most moisturing formula of all time.",
        "body": "I’m a lip product ‘aholic. I probably have 5-10 lip products with me MOST of the time. This is without a doubt, the best lip color/product I have ever used. It is moisturing without feeling heavy, it is glossy without being sticky, and it actually improves the texture of your lips. I know that matte lips are all the craze right now, but if you have dry lips like me, it’s just not a doable trend. I know these are “spendy” lip serums, but they are worth every single penny. Get ready to toss everyone of your other lip products and buy every color. Read more",
        "author": "Magnolias&Pineapples",
        "rating": 5,
        "date": "February 7, 2019",
        "verified": false,
        "images": []
      },
      {
        "title": "5.0 out of 5 stars It is the best gloss on the planet",
        "body": "This is worth the price! It is the best gloss on the planet! As a former makeup artist who has worked with every luxury brand out there, I will say that I have never used such an amazing gloss! I haven't worn gloss in years, since I greened out my personal care routine. All of the natural glosses I've used are sticky, drying, have no color payoff, or are oily and slick. I have yet to find a formula that looks and feels good. Fitglow Lip Color Serum is soft, smooth, and feels like lip butter. It heals and plumps lips, leaving them cushiony and in better condition with each use. All of the colors are subtle, buildable, and universally flattering. I will never be without this gloss in every color. Read more",
        "author": "Annina",
        "rating": 5,
        "date": "April 19, 2018",
        "verified": false,
        "images": []
      },
      {
        "title": "5.0 out of 5 stars Great",
        "body": "Lovely color and very moisturizing. Read more",
        "author": "MfromIdaho",
        "rating": 5,
        "date": "July 18, 2025",
        "verified": false,
        "images": []
      },
      {
        "title": "4.0 out of 5 stars Gorgeous, but short lasting",
        "body": "This color is an absolutely gorgeous shade that I think would probably complement anyone. I was afraid it might be too brown, but it wasn't at all. It glistens, but isn't sticky (I have long hair that always manages to stick to sticky lip gloss). The two downsides to this item are the staying power (be prepared to reapply all day) and the price, which is why I didn't give it 5 stars. Read more",
        "author": "Stacy",
        "rating": 4,
        "date": "December 6, 2024",
        "verified": false,
        "images": []
      },
      {
        "title": "5.0 out of 5 stars ‘Clean’ product",
        "body": "I love that this product is certified clean. It goes on smoothly and the color is perfect. Of course, as with most lip glosses, it does not last very long at all. Read more",
        "author": "Victoria",
        "rating": 5,
        "date": "May 9, 2024",
        "verified": false,
        "images": []
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  "short_description": "FITGLOW Beauty - Lip Color Serum | Vegan, Woman-Owned Clean Beauty (Root - Earthy Brown Plum).",
  "about_this_item": "FITGLOW Beauty - Lip Color Serum | Vegan, Woman-Owned Clean Beauty (Root - Earthy Brown Plum) DEEPLY HYDRATING & NATURALLY PLUMPING: Experience intense lip hydration and a visibly fuller pout with our unique blend of moisture-locking ingredients and Vegetable Collagen. This serum-gloss effectively combats dryness and leaves lips feeling soft, supple, and healthy.; ANTIOXIDANT-RICH LIP TREATMENT & PROTECTION: Go beyond just shine. Our serum actively treats and protects lips with powerful antioxidants like Beet Extract and Pomegranate Sterols, supporting long-term lip health and shielding delicate skin from environmental damage.; NATURAL LIP COLOR WITH ANTI-AGING BENEFITS: Enhance your natural beauty with our award-winning formula. This lip serum delivers buildable, vibrant color while visibly addressing fine lines and dryness for a youthful, smooth, and healthy-looking pout.; LUXURIOUS PLANT-POWERED Rated 4.4 out of 5. Customers find the lip color accurate to the website description and appreciate its butter-like texture that feels good going on.",
  "long_description": "FITGLOW Beauty - Lip Color Serum | Vegan, Woman-Owned Clean Beauty (Root - Earthy Brown Plum)\n\nHighlights: DEEPLY HYDRATING & NATURALLY PLUMPING: Experience intense lip hydration and a visibly fuller pout with our unique blend of moisture-locking ingredients and Vegetable Collagen. This serum-gloss effectively combats dryness and leaves lips feeling soft, supple, and healthy. ANTIOXIDANT-RICH LIP TREATMENT & PROTECTION: Go beyond just shine. Our serum actively treats and protects lips with powerful antioxidants like Beet Extract and Pomegranate Sterols, supporting long-term lip health and shielding delicate skin from environmental damage. NATURAL LIP COLOR WITH ANTI-AGING BENEFITS: Enhance your natural beauty with our award-winning formula. This lip serum delivers buildable, vibrant color while visibly addressing fine lines and dryness for a youthful, smooth, and healthy-looking pout. LUXURIOUS PLANT-POWERED LIP CARE: Indulge your lips with premium, plant-based actives. Our formula features Pomegranate Sterols, Beet Extract, and Vegetable Collagen for ultimate hydration, protection, and a natural plumping effect, ensuring truly healthy lips. EFFORTLESSLY SOFT, SMOOTH & KISSIBLE: Achieve irresistibly soft, smooth, and cushion-soft lips with a beautiful glossy finish. Our non-sticky serum glides on effortlessly, making application a dream and leaving your pout feeling as good as it looks. ROOT: A deep earthy brown plum shade, ideal for a sophisticated, rich, and grounding lip statement.\n\nKey details: Is Discontinued By Manufacturer: ‎ No | Package Dimensions: ‎ 3.9 x 1.1 x 1.1 inches; 1.59 ounces | UPC: ‎ 859976001043 | Customer Reviews: 4.4 4.4 out of 5 stars (93)\n\nHow it fits your day: Use the key specs and highlights above to match it to your setup, space, or routine before you check out.\n\nCustomer feedback: 4.4/5 average rating.\n\nCustomers say: Customers find the lip color accurate to the website description and appreciate its butter-like texture that feels good going on.\n\nReview snippets: Lovely color! Keeps my lips from getting dry - very hydrating! Read more / I love this lip gloss! I have dry lips, always putting on something to moisturize them. I put off getting this gloss for a while, because it’s expensive. ( I have a lot of great lip colors already from many",
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