Juice Beauty Phyto-Pigments Flawless Serum Foundation - 11 Rosy Beige - 30 mL - Medium-to-Full Long-Lasting Coverage -

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    "FLAWLESS SERUM FOUNDATION - Skin-perfecting ageless serum foundation with proven buildable medium-to-full, long-lasting coverage. It helps enhance skin tone and boost skin radiance + reduces the look of wrinkles and pores without settling into lines.",
    "CLINICAL RESULTS - In a clinical study, 86% of users reported long-lasting coverage.",
    "THE SCIENCE - Proprietary Bio 70+ Bio-Active SuperJuice Technology boosts radiance. Phyto Pigments from crushed roses provide medium-to-full, buildable coverage. Vitamin C visibly illuminates and evens skin tone.",
    "SENSORY EXPERIENCE - This liquid serum foundation is scent free.",
    "HOW TO USE - Prime skin for makeup with Illuminating Primer. Apply the Phyto-Pigments Flawless Serum foundation to forehead, nose, cheeks + chin using brush or fingertips. Shake well before use to mix the serum with the foundation.",
    "BEAUTY FOR A BETTER TOMORROW - Formulated without parabens, petroleum, propylene or butylene glycol, sodium lauryl sulfates, pesticides, phthalates, artificial dyes, or synthetic fragrances. Our products are never tested on animals."
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    "Product Dimensions": "‎ 1.06 x 1.06 x 4.88 inches; 1.06 ounces",
    "Item model number": "‎ I0112940",
    "UPC": "‎ 834893002328",
    "Manufacturer": "‎ Juice Beauty",
    "ASIN": "‎ B0768STC3G",
    "Best Sellers Rank": "#41,257 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #348 in Foundation Makeup",
    "Customer Reviews": "4.4 4.4 out of 5 stars (899)"
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  "category": "Beauty & Personal Care > Makeup > Face > Foundation",
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  "reviews": {
    "average_rating": 4.4,
    "customers_say": "Customers praise this foundation for its buildable coverage, natural ingredients, and light, non-heavy feel on the face.",
    "items": [
      {
        "title": "5.0 out of 5 stars The only makeup I will use",
        "body": "Juice Beauty Serum Makeup is an absolute dream product! I love how lightweight and nourishing it feels on my skin—it’s like skincare and makeup combined. The serum formula blends beautifully, leaving my skin with a radiant, natural glow that doesn’t feel cakey or heavy. What sets this product apart is its clean, organic ingredients. Knowing I’m putting something healthy on my skin gives me so much peace of mind. It’s perfect for sensitive skin and provides just the right amount of coverage to even out my complexion while still looking natural. I also appreciate how long-lasting it is. Even after a full day, my skin looks fresh and dewy. If you’re looking for a makeup product that enhances your skin while being good for it, Juice Beauty Serum Makeup is a must-try! Read more",
        "author": "Jessica",
        "rating": 5,
        "date": "January 9, 2025",
        "verified": true,
        "images": []
      },
      {
        "title": "5.0 out of 5 stars A light, sheer primer",
        "body": "I have run out of this product, but do like it. It provides a sheer layer of moisturizing and smoothing skin tone. It is a nice light primer before applying foundation. It was offered in a silver or gold tint. The silver is no longer available, I do wish the company would offer that again. I have a very fair complexion and the silver was best for me. A nice product. Read more",
        "author": "Dani",
        "rating": 5,
        "date": "December 27, 2025",
        "verified": true,
        "images": []
      },
      {
        "title": "5.0 out of 5 stars Awesome natural foundation",
        "body": "This foundation is exactly what I have been looking for. It's actually hard to believe it is organic because it has great pigmentation and coverage, and it lasts all day long. I also love that it has the serum mixed in with it, so it leaves my face really glowy and healthy looking. I have received multiple compliments on my skin since switching to this foundation. However, if you like a really matte finish, this is not going to be the product for you. Also, this blends well with a foundation brush or a beauty blender. UPDATE: I have been using this product for about a month, and while I still love it, I have noticed that by the afternoon, I really need to touch up with some powder because my face looks a bit oily. Not sure how this foundation will play out in the Florida summers. UPDATE: after using this through an entire summer, I am still pleased. I changed my face serum, so I no longer have issues with my T zone being oily at all. It looks great all day - through a nap and all! I used these shade descriptions from the JuiceBeauty website to select what shade to purchase: -Fair - porcelain; for very light skin with neutral undertone -Buff - for very light skin with yellow undertone -Cream - for light skin with yellow undertone -Rosy Beige - for light skin with pink undertone -Sand - for light to medium skin with yellow undertone -Natural Tan - for light to medium skin with warm, peachy undertone -Medium Tan - for light to medium skin with neutral undertone -Golden Tan - medium skin with golden undertone -Medium Tawny - medium to deep skin with golden undertone -Tawny - deep skin with pink undertone -Deep - deep skin with golden undertone Read more",
        "author": "MsSunshine",
        "rating": 5,
        "date": "December 1, 2018",
        "verified": true,
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      },
      {
        "title": "5.0 out of 5 stars lightweight with good coverage",
        "body": "Smooth and easy to apply. Feels lightweight while still offering good coverage. Im a fan. Read more",
        "author": "M.S.",
        "rating": 5,
        "date": "February 22, 2026",
        "verified": true,
        "images": []
      },
      {
        "title": "4.0 out of 5 stars Makeup staple",
        "body": "So glad they still make this!! Been using for years and despite aging into 60's, skin still looks good with this. Provides just enough coverage for my 'age spots', without looking cakey. Love the natural appearance and ingredients. I use an Eminence Stonecrop SPF moisturizer underneath, so that also adds coverage to even my skin tone. Good value since a little goes a long way (can actually start to smell a bit rancid before I finish bottle, but that could be reduced if your refrigerate it and I don't bother. Highly recommend and pray they continue this color and product! Read more",
        "author": "cindy barbee",
        "rating": 4,
        "date": "February 23, 2025",
        "verified": true,
        "images": []
      },
      {
        "title": "5.0 out of 5 stars Juice Beauty Makeup",
        "body": "I have used Juice Beauty for many years. It has excellent coverage with no skin irritation. Read more",
        "author": "Customer",
        "rating": 5,
        "date": "January 16, 2026",
        "verified": true,
        "images": []
      },
      {
        "title": "5.0 out of 5 stars Love!",
        "body": "Reading other reviewers, give the bottle a good shake. The consistency is runny but a little goes a long way. Great colour and finish on my skin, used over organic moisturizer and their highlighting serum. I use a blender to dab and smooth out. So light on my face. Read more",
        "author": "Carolyn",
        "rating": 5,
        "date": "July 21, 2025",
        "verified": true,
        "images": []
      },
      {
        "title": "1.0 out of 5 stars Not worth it",
        "body": "Just no. I have paid far less for foundation that was a hundred times better (I'm talking to you Elf). This felt grainy going on and didn't glide onto the skin. It left a chalky finish that came off too easily. I prepped with my normal routine and got very different results from any other foundation I've tried. I would not buy this again. I purchased as I wanted to try a less chemically filled formula, honestly, my bare skin looks better. Read more",
        "author": "S. Kutch",
        "rating": 1,
        "date": "December 12, 2025",
        "verified": true,
        "images": []
      }
    ]
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  "short_description": "Product Description Skin perfecting foundation and age-defying serum in one with concentrated plant-derived Phyto-Pigments. This buildable to full-coverage formula blends seamlessly for a flawless finish while delivering a noticeably smoother, more youthful looking appearance. Formulated without silicones, its hydrating coconut alkanes and antioxidant-rich technology provides comfort, as well as leaving skin looking radiant. Ingredients- Aloe barbadensis (organic aloe juice/jus d’aloés bio)*, carthamnus tinctorius (organic safflower oil/huile de carthame bio)*, glycerin (organic/bio)*, coconut alkanes, potassium cetyl phosphate, sorbitan sesquioleate, gluconolactone†, cetearyl olivate†, silica, sorbitan olivate†, coco-caprylate/caprate†, sodium benzoate, decyl glucoside†, hydroxyethylcellulose, sodium bicarbonate, citrus medica limonum (lemon leaf cell extract/extrait de cellule des feuilles de citron), helianthus annuus (sunflower seed oil/huile.",
  "about_this_item": "Product Description Skin perfecting foundation and age-defying serum in one with concentrated plant-derived Phyto-Pigments. This buildable to full-coverage formula blends seamlessly for a flawless finish while delivering a noticeably smoother, more youthful looking appearance. Formulated without silicones, its hydrating coconut alkanes and antioxidant-rich technology provides comfort, as well as leaving skin looking radiant. Ingredients- Aloe barbadensis (organic aloe juice/jus d’aloés bio)*, carthamnus tinctorius (organic safflower oil/huile de carthame bio)*, glycerin (organic/bio)*, coconut alkanes, potassium cetyl phosphate, sorbitan sesquioleate, gluconolactone†, cetearyl olivate†, silica, sorbitan olivate†, coco-caprylate/caprate†, sodium benzoate, decyl glucoside†, hydroxyethylcellulose, sodium bicarbonate, citrus medica limonum (lemon leaf cell extract/extrait de cellule des feuilles de citron), helianthus annuus (sunflower seed oil/huile de graines de tournesol), vitis vinifera (organic grape seed oil/huile de pépins de raisin bio)*, tetrahexyldecyl ascorbate (Vitamin C/vitamine C), tocopherol (Vitamin E/vitamine E), argania spinosa (argan shell powder/poudre d’argan), FLA",
  "long_description": "Product Description Skin perfecting foundation and age-defying serum in one with concentrated plant-derived Phyto-Pigments. This buildable to full-coverage formula blends seamlessly for a flawless finish while delivering a noticeably smoother, more youthful looking appearance. Formulated without silicones, its hydrating coconut alkanes and antioxidant-rich technology provides comfort, as well as leaving skin looking radiant. Ingredients- Aloe barbadensis (organic aloe juice/jus d’aloés bio)*, carthamnus tinctorius (organic safflower oil/huile de carthame bio)*, glycerin (organic/bio)*, coconut alkanes, potassium cetyl phosphate, sorbitan sesquioleate, gluconolactone†, cetearyl olivate†, silica, sorbitan olivate†, coco-caprylate/caprate†, sodium benzoate, decyl glucoside†, hydroxyethylcellulose, sodium bicarbonate, citrus medica limonum (lemon leaf cell extract/extrait de cellule des feuilles de citron), helianthus annuus (sunflower seed oil/huile de graines de tournesol), vitis vinifera (organic grape seed oil/huile de pépins de raisin bio)*, tetrahexyldecyl ascorbate (Vitamin C/vitamine C), tocopherol (Vitamin E/vitamine E), argania spinosa (argan shell powder/poudre d’argan), rosa gallica (rose flower powder/poudre de rose). May contain: titanium dioxide, iron oxides (CI 77491, CI 77492, CI 77499). Brand Story At Juice Beauty we believe in advanced beauty solutions that harness the best of certified organic ingredients to deliver clinically validated skincare and vibrant plant-pigment makeup.\n\nHighlights: FLAWLESS SERUM FOUNDATION - Skin-perfecting ageless serum foundation with proven buildable medium-to-full, long-lasting coverage. It helps enhance skin tone and boost skin radiance + reduces the look of wrinkles and pores without settling into lines. CLINICAL RESULTS - In a clinical study, 86% of users reported long-lasting coverage. THE SCIENCE - Proprietary Bio 70+ Bio-Active SuperJuice Technology boosts radiance. Phyto Pigments from crushed roses provide medium-to-full, buildable coverage. Vitamin C visibly illuminates and evens skin tone. SENSORY EXPERIENCE - This liquid serum foundation is scent free. HOW TO USE - Prime skin for makeup with Illuminating Primer. Apply the Phyto-Pigments Flawless Serum foundation to forehead, nose, cheeks + chin using brush or fingertips. Shake well before use to mix the serum with the foundation. BEAUTY FOR A BETTER TOMORROW - Formulated without parabens, petroleum, propylene or butylene glycol, sodium lauryl sulfates, pesticides, phthalates, artificial dyes, or synthetic fragrances. Our products are never tested on animals.\n\nKey details: Product Dimensions: ‎ 1.06 x 1.06 x 4.88 inches; 1.06 ounces | UPC: ‎ 834893002328 | Customer Reviews: 4.4 4.4 out of 5 stars (899)\n\nHow it fits your day: Use the key specs and highlights above to match it to your setup, space, or routine before you check out.\n\nCustomer feedback: 4.4/5 average rating.\n\nCustomers say: Customers praise this foundation for its buildable coverage, natural ingredients, and light, non-heavy feel on the face.\n\nReview snippets: Juice Beauty Serum Makeup is an absolute dream product! I love how lightweight and nourishing it feels on my skin—it’s like skincare and makeup combined. The serum formula blends beautifully, leaving my skin with a radiant, natural glow that doesn’t / I have run out of this product, but do like it. It provides a sheer layer of moisturizing and smoothing skin tone. It is a nice light primer before applying foundation. It was offered in a silver or gold tint.\n\nFrom the manufacturer OUR ORGANIC DIFFERENCE We are radically transforming the chemistry of makeup with vibrant plant-derived Phyto-Pigments (instead of artificial dyes) which are infused into a unique base of organic botanicals (instead of petroleum byproducts). Juice Beauty Phyto-Pigments Flawless Serum Foundation, 11 Shades For all ages who are looking for a flawless complexion and naturally beautiful radiance. Skin perfecting foundation and age-defying serum in one with concentrated plant-derived Phyto-Pigments. This buildable to full-coverage formula blends seamlessly for a flawless finish while delivering a noticeably smoother, more youthful looking appearance. For all skin types. Formulated without silicones, its hydrating coconut alkanes and antioxidant-rich technology provides comfort, as well as leaving skin looking radiant. Age Defy Serum Technology with resveratrol rich grapeseed and fruit stem cells. Medium to full coverage. Reduces the appearance of lines & wrinkles. Weightless texture for comfortable long-wear. Antioxidant protection with Vitamin C & E. ABOUT OUR SHADES: Fair - for very light skin Buff - for very light skin with yellow undertone Cream - for light skin with yellow undertone Rosy Beige - for light skin with pink undertone Sand - for light to medium skin with yellow undertone Natural Tan - for light to medium skin with warm, peachy undertone Medium Tan - for light to medium skin with neutral undertone Golden Tan - medium skin with golden undertone Medium Tawny - medium to deep skin with golden undertone Tawny - deep skin with pink undertone Deep - deep skin with golden undertone HOW TO: Apply after your daily Juice Beauty skin care regimen, using",
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      "text": "Product Description Skin perfecting foundation and age-defying serum in one with concentrated plant-derived Phyto-Pigments. This buildable to full-coverage formula blends seamlessly for a flawless finish while delivering a noticeably smoother, more youthful looking appearance. Formulated without silicones, its hydrating coconut alkanes and antioxidant-rich technology provides comfort, as well as leaving skin looking radiant. Ingredients- Aloe barbadensis (organic aloe juice/jus d’aloés bio)*, carthamnus tinctorius (organic safflower oil/huile de carthame bio)*, glycerin (organic/bio)*, coconut alkanes, potassium cetyl phosphate, sorbitan sesquioleate, gluconolactone†, cetearyl olivate†, silica, sorbitan olivate†, coco-caprylate/caprate†, sodium benzoate, decyl glucoside†, hydroxyethylcellulose, sodium bicarbonate, citrus medica limonum (lemon leaf cell extract/extrait de cellule des feuilles de citron), helianthus annuus (sunflower seed oil/huile de graines de tournesol), vitis vinifera (organic grape seed oil/huile de pépins de raisin bio)*, tetrahexyldecyl ascorbate (Vitamin C/vitamine C), tocopherol (Vitamin E/vitamine E), argania spinosa (argan shell powder/poudre d’argan), rosa gallica (rose flower powder/poudre de rose). May contain: titanium dioxide, iron oxides (CI 77491, CI 77492, CI 77499). Brand Story At Juice Beauty we believe in advanced beauty solutions that harness the best of certified organic ingredients to deliver clinically validated skincare and vibrant plant-pigment makeup."
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      "text": "Highlights: FLAWLESS SERUM FOUNDATION - Skin-perfecting ageless serum foundation with proven buildable medium-to-full, long-lasting coverage. It helps enhance skin tone and boost skin radiance + reduces the look of wrinkles and pores without settling into lines. CLINICAL RESULTS - In a clinical study, 86% of users reported long-lasting coverage. THE SCIENCE - Proprietary Bio 70+ Bio-Active SuperJuice Technology boosts radiance. Phyto Pigments from crushed roses provide medium-to-full, buildable coverage. Vitamin C visibly illuminates and evens skin tone. SENSORY EXPERIENCE - This liquid serum foundation is scent free. HOW TO USE - Prime skin for makeup with Illuminating Primer. Apply the Phyto-Pigments Flawless Serum foundation to forehead, nose, cheeks + chin using brush or fingertips. Shake well before use to mix the serum with the foundation. BEAUTY FOR A BETTER TOMORROW - Formulated without parabens, petroleum, propylene or butylene glycol, sodium lauryl sulfates, pesticides, phthalates, artificial dyes, or synthetic fragrances. Our products are never tested on animals."
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      "text": "Review snippets: Juice Beauty Serum Makeup is an absolute dream product! I love how lightweight and nourishing it feels on my skin—it’s like skincare and makeup combined. The serum formula blends beautifully, leaving my skin with a radiant, natural glow that doesn’t / I have run out of this product, but do like it. It provides a sheer layer of moisturizing and smoothing skin tone. It is a nice light primer before applying foundation. It was offered in a silver or gold tint."
    },
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      "text": "From the manufacturer OUR ORGANIC DIFFERENCE We are radically transforming the chemistry of makeup with vibrant plant-derived Phyto-Pigments (instead of artificial dyes) which are infused into a unique base of organic botanicals (instead of petroleum byproducts). Juice Beauty Phyto-Pigments Flawless Serum Foundation, 11 Shades For all ages who are looking for a flawless complexion and naturally beautiful radiance. Skin perfecting foundation and age-defying serum in one with concentrated plant-derived Phyto-Pigments. This buildable to full-coverage formula blends seamlessly for a flawless finish while delivering a noticeably smoother, more youthful looking appearance. For all skin types. Formulated without silicones, its hydrating coconut alkanes and antioxidant-rich technology provides comfort, as well as leaving skin looking radiant. Age Defy Serum Technology with resveratrol rich grapeseed and fruit stem cells. Medium to full coverage. Reduces the appearance of lines & wrinkles. Weightless texture for comfortable long-wear. Antioxidant protection with Vitamin C & E. ABOUT OUR SHADES: Fair - for very light skin Buff - for very light skin with yellow undertone Cream - for light skin with yellow undertone Rosy Beige - for light skin with pink undertone Sand - for light to medium skin with yellow undertone Natural Tan - for light to medium skin with warm, peachy undertone Medium Tan - for light to medium skin with neutral undertone Golden Tan - medium skin with golden undertone Medium Tawny - medium to deep skin with golden undertone Tawny - deep skin with pink undertone Deep - deep skin with golden undertone HOW TO: Apply after your daily Juice Beauty skin care regimen, using"
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