Complete product information
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"title": "Melissa Doug Ks Kids Flip Fish Stuffed Animal Soft Baby Book Multi-Textured Squeaking Crinkling Infant Sensory Toys for",
"title_original": "Melissa & Doug K’s Kids, Flip Fish Stuffed Animal, Soft Baby Book, Multi-Textured Squeaking & Crinkling Infant Sensory Toys for Babies with Baby Mirror, Tummy Time Toys for Infants Ages 0–9 Months",
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"Soft, Safe & Easy to Clean: This lovable playmate for baby comes with a squeaker tail, shatterproof baby mirror, and multiple textures, crafted from surface washable fabrics for everyday use"
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"specs": {
"Product Dimensions": "9.76 x 3.74 x 13.5 inches",
"Item Weight": "13 ounces",
"ASIN": "B00MYWGTGQ",
"Item model number": "781624711977",
"Manufacturer recommended age": "0 - 3 years",
"Best Sellers Rank": "#159 in Toys & Games ( See Top 100 in Toys & Games ) #17 in Baby & Toddler Toys",
"Customer Reviews": "4.8 4.8 out of 5 stars (8,396) 4.8 out of 5 stars",
"Is Discontinued By Manufacturer": "No",
"Release date": "June 30, 2016",
"Language": "English",
"Department": "unisex-child",
"Manufacturer": "Melissa & Doug"
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"category": "Toys & Games > Baby & Toddler Toys",
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"reviews": {
"average_rating": 4.8,
"customers_say": "Customers find this stuffed fish toy to be a great first toy that's perfect for babies and toddlers, with a big size that's safe from choking hazards.",
"items": [
{
"title": "5.0 out of 5 stars Fish",
"body": "The media could not be loaded. My baby absolutely loves this crinkle fish! It’s nice and large, easy for little hands to grab, and the crinkly sound keeps her entertained. Soft and fun—definitely a hit in our house. Read more",
"author": "Yvonne",
"rating": 5,
"date": "December 21, 2025",
"verified": false,
"images": []
},
{
"title": "5.0 out of 5 stars The Fish That Flipped Its Way into Our Hearts (and Our Tummy Time Routine)",
"body": "⭐️⭐️⭐️⭐️⭐️ 5 out of 5 Stars – The Fish That Flipped Its Way into Our Hearts (and Our Tummy Time Routine) If you’re looking for a toy that delivers endless smiles, sensory delight, and the occasional giggle snort from your baby or grandbaby—look no further than the Melissa & Doug Flip Fish Soft Baby Toy. This fin-tastic friend has been part of our floor play lineup for a while now, and let me tell you: it never disappoints. I originally got it for my twin granddaughters, and it became one of our top tummy time MVPs. It’s colorful, crinkly, washable, and makes just enough noise to be fun—not frantic. Here’s why we love it: 🐟 Peek-a-boo scales – Each one hides a little surprise underneath, which is baby gold. I don’t know why that’s so thrilling to a 9-month-old, but hey—joy is joy. 🐟 Crinkly textures everywhere – Every flip of a fin rewards their little hands with that satisfying crinkle. It’s like bubble wrap for babies. 🐟 Mirror, mirror, in the fish – A shatterproof mirror lets them stare at the world’s most fascinating creature: themselves. (And yes, baby selfies have happened.) 🐟 Squeaky tail = strong fingers – That tail got squished a hundred times a day during their “what happens if I squeeze this?” phase. Great for fine motor skills and adorable little laughs. 🐟 Easy to clean – Washable fabrics that stand up to drool, snack residue, and one unfortunate juice box incident. Still looks good as new. This fish is soft enough to cuddle, exciting enough to explore, and durable enough to go through all the baby stages from drool monster to teething tornado. Plus, it’s just so cute that you don’t even mind stepping on it occasionally. Final verdict: Whether you’re gifting it or keeping it for your own little guppy, this is a toy that truly makes a splash. Read more",
"author": "Mr. & Mrs. George",
"rating": 5,
"date": "June 21, 2025",
"verified": false,
"images": []
},
{
"title": "5.0 out of 5 stars Great Longevity and Developmental Aid",
"body": "This was one of the best toys we bought for our baby. We gave it to her at 3 months when she was starting to respond to crinkle fabrics. She’s nearly 8 months now and it’s still one of her favorite toys. The colors are bright and vibrant to grab and keep her attention. The crinkle scales are fun to grab, especially the different fabric textures. She finds the characters hidden behind the scales interesting and is just starting to engage with that bit on her own. It’s about the size of a book, very light, and flat — so it sits on her lap perfectly when we work on independent play and is easy to grab and go. It was also nice to use during tummy time when we were trying to get her to lift her head and then lift up on her arms. Plus it has a squeaker and teethers in the tail, which she loves. Read more",
"author": "Shelby",
"rating": 5,
"date": "August 9, 2025",
"verified": false,
"images": []
},
{
"title": "5.0 out of 5 stars Soft and perfect for littles",
"body": "My little has played with this every day for 4 months already. I recommend as it will keep them engaged and as they develop while being nice and soft for all ages. He loves the chew rings on them as he is starting to go through teething as well. Read more",
"author": "K Jones",
"rating": 5,
"date": "November 12, 2025",
"verified": false,
"images": []
},
{
"title": "5.0 out of 5 stars Adorable toy",
"body": "So cute and soft. Good size for littles just learning to use their hands. Does make crinkle sounds. Love this little toy! Read more",
"author": "Courtney Noonan",
"rating": 5,
"date": "December 30, 2025",
"verified": false,
"images": []
},
{
"title": "5.0 out of 5 stars Good visual stimulation for babies",
"body": "This fish was larger and more colorful than I expected. I purchased it for a newborn grand-daughter who can use it in her bassinett as a visual stimulation. It can then be manipulated for crinkly sounds, baby mirror , squeaky tail, teething chewey and pictures on each scale as she grows older. Good for tummy time use as well. Comes nicely boxed. I am very pleased with my purchase. Read more",
"author": "Rocco Averto",
"rating": 5,
"date": "November 16, 2025",
"verified": false,
"images": []
},
{
"title": "4.0 out of 5 stars Cute fish, lovely sound and color",
"body": "I love the colors and all the scales make a crinkly sound my baby loves. The shape of the fish is a little difficult to interact with for a baby under 5 months but they still have fun if the fish is propped up. Read more",
"author": "Kaitlyn",
"rating": 4,
"date": "March 21, 2025",
"verified": false,
"images": []
},
{
"title": "5.0 out of 5 stars Baby loves this, bigger than expected",
"body": "Let me start off my saying this fish is huge. It’s my fault, because I didn’t read the specs. I assumed it would be a tiny fish to tag along in the car with us. This thing is as big as my baby, but he LOVES it. The fins flip back to reveal little pictures. It’s so cute and lightweight. There was no smell to the product. Melissa and Doug always pull through with quality products. My baby loves it. Read more",
"author": "JustAMom",
"rating": 5,
"date": "December 27, 2025",
"verified": false,
"images": []
}
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},
"short_description": "Product Description The Melissa & Doug Flip Fish Baby Toy is a soft, multisensory playmate designed to nurture both development and connection. This cheerful plush fish encourages babies to explore with bright colors, bold facial features, and a variety of textures. This fabric tag toy for babies features crinkly scales to reward tactile discovery, a squeaker tail to build grasping strength, and a baby-safe mirror that sparks curiosity about faces and reflections—all while fostering fine motor skills. Each fabric scale hides a surprise picture, turning peek-a-boo into a delightful game that supports cognitive growth and emotional bonding. Soft, washable fabrics make Flip Fish easy to keep clean, ensuring it can.",
"about_this_item": "Product Description The Melissa & Doug Flip Fish Baby Toy is a soft, multisensory playmate designed to nurture both development and connection. This cheerful plush fish encourages babies to explore with bright colors, bold facial features, and a variety of textures. This fabric tag toy for babies features crinkly scales to reward tactile discovery, a squeaker tail to build grasping strength, and a baby-safe mirror that sparks curiosity about faces and reflections—all while fostering fine motor skills. Each fabric scale hides a surprise picture, turning peek-a-boo into a delightful game that supports cognitive growth and emotional bonding. Soft, washable fabrics make Flip Fish easy to keep clean, ensuring it can be a reliable companion through many stages of infancy. Whether during tummy time, quiet snuggles, or interactive play with caregivers, this cuddly friend helps strengthen sensory awareness, spark joy in Engaging Sensory Play: This cuddly fish friend is a squeaking & crinkling, multi-textured baby toy, with hidden pictures under brightly colored peek-a-boo scales, inviting exploration & early learning; Soft, Safe & Easy to Clean: This lovable playmate for baby comes with a s",
"long_description": "Product Description The Melissa & Doug Flip Fish Baby Toy is a soft, multisensory playmate designed to nurture both development and connection. This cheerful plush fish encourages babies to explore with bright colors, bold facial features, and a variety of textures. This fabric tag toy for babies features crinkly scales to reward tactile discovery, a squeaker tail to build grasping strength, and a baby-safe mirror that sparks curiosity about faces and reflections—all while fostering fine motor skills. Each fabric scale hides a surprise picture, turning peek-a-boo into a delightful game that supports cognitive growth and emotional bonding. Soft, washable fabrics make Flip Fish easy to keep clean, ensuring it can be a reliable companion through many stages of infancy. Whether during tummy time, quiet snuggles, or interactive play with caregivers, this cuddly friend helps strengthen sensory awareness, spark joy in discovery, and build confidence as babies learn through touch, sound, and sight. For even more meaningful developmental play, combine this with other Melissa and Doug toys for babies & baby stuff like soft baby activity books, bunny stuffed animal & must-have Montessori toys! For 35+ years, Melissa and Doug has crafted imaginative preschool toys and durable wooden toys built to nurture childhood wonder, with everything from a life-sized grocery store playset to a play kitchen playset and play food to\n\nHighlights: Engaging Sensory Play: This cuddly fish friend is a squeaking & crinkling, multi-textured baby toy, with hidden pictures under brightly colored peek-a-boo scales, inviting exploration & early learning Soft, Safe & Easy to Clean: This lovable playmate for baby comes with a squeaker tail, shatterproof baby mirror, and multiple textures, crafted from surface washable fabrics for everyday use\n\nKey details: Product Dimensions: 9.76 x 3.74 x 13.5 inches | Item Weight: 13 ounces | Manufacturer recommended age: 0 - 3 years | Customer Reviews: 4.8 4.8 out of 5 stars (8,396) 4.8 out of 5 stars | Is Discontinued By Manufacturer: No | Release date: June 30, 2016 | Language: English | Department: unisex-child\n\nWhat you can expect: Engaging Sensory Play: This cuddly fish friend is a squeaking & crinkling, multi-textured baby toy, with hidden pictures under brightly colored peek-a-boo scales, inviting exploration & early learning Soft, Safe & Easy to Clean: This lovable playmate for baby comes with a squeaker tail, shatterproof baby mirror, and multiple textures, crafted from surface washable fabrics for everyday use\n\nCustomer feedback: 4.8/5 average rating.\n\nCustomers say: Customers find this stuffed fish toy to be a great first toy that's perfect for babies and toddlers, with a big size that's safe from choking hazards.\n\nReview snippets: The media could not be loaded. My baby absolutely loves this crinkle fish! It’s nice and large, easy for little hands to grab, and the crinkly sound keeps her entertained. Soft and fun—definitely a hit in our house. Read more / ⭐️⭐️⭐️⭐️⭐️ 5 out of 5 Stars – The Fish That Flipped Its Way into Our Hearts (and Our Tummy Time Routine) If you’re looking for a toy that delivers endless smiles, sensory delight, and the occasional giggle snort from your\n\nFrom the brand Previous page PRETEND PLAY Visit the Store PUZZLES Visit the Store PLAY FOOD SETS Visit the Store ARTS & CRAFTS Visit the Store ON-THE-GO ACTIVITIES Visit the Store DEVELOPMENTAL TOYS Visit the Store Next page",
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"text": "Product Description The Melissa & Doug Flip Fish Baby Toy is a soft, multisensory playmate designed to nurture both development and connection. This cheerful plush fish encourages babies to explore with bright colors, bold facial features, and a variety of textures. This fabric tag toy for babies features crinkly scales to reward tactile discovery, a squeaker tail to build grasping strength, and a baby-safe mirror that sparks curiosity about faces and reflections—all while fostering fine motor skills. Each fabric scale hides a surprise picture, turning peek-a-boo into a delightful game that supports cognitive growth and emotional bonding. Soft, washable fabrics make Flip Fish easy to keep clean, ensuring it can be a reliable companion through many stages of infancy. Whether during tummy time, quiet snuggles, or interactive play with caregivers, this cuddly friend helps strengthen sensory awareness, spark joy in discovery, and build confidence as babies learn through touch, sound, and sight. For even more meaningful developmental play, combine this with other Melissa and Doug toys for babies & baby stuff like soft baby activity books, bunny stuffed animal & must-have Montessori toys! For 35+ years, Melissa and Doug has crafted imaginative preschool toys and durable wooden toys built to nurture childhood wonder, with everything from a life-sized grocery store playset to a play kitchen playset and play food to"
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"text": "Highlights: Engaging Sensory Play: This cuddly fish friend is a squeaking & crinkling, multi-textured baby toy, with hidden pictures under brightly colored peek-a-boo scales, inviting exploration & early learning Soft, Safe & Easy to Clean: This lovable playmate for baby comes with a squeaker tail, shatterproof baby mirror, and multiple textures, crafted from surface washable fabrics for everyday use"
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"text": "Key details: Product Dimensions: 9.76 x 3.74 x 13.5 inches | Item Weight: 13 ounces | Manufacturer recommended age: 0 - 3 years | Customer Reviews: 4.8 4.8 out of 5 stars (8,396) 4.8 out of 5 stars | Is Discontinued By Manufacturer: No | Release date: June 30, 2016 | Language: English | Department: unisex-child"
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"text": "What you can expect: Engaging Sensory Play: This cuddly fish friend is a squeaking & crinkling, multi-textured baby toy, with hidden pictures under brightly colored peek-a-boo scales, inviting exploration & early learning Soft, Safe & Easy to Clean: This lovable playmate for baby comes with a squeaker tail, shatterproof baby mirror, and multiple textures, crafted from surface washable fabrics for everyday use"
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"text": "Customer feedback: 4.8/5 average rating."
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"text": "Customers say: Customers find this stuffed fish toy to be a great first toy that's perfect for babies and toddlers, with a big size that's safe from choking hazards."
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"text": "Review snippets: The media could not be loaded. My baby absolutely loves this crinkle fish! It’s nice and large, easy for little hands to grab, and the crinkly sound keeps her entertained. Soft and fun—definitely a hit in our house. Read more / ⭐️⭐️⭐️⭐️⭐️ 5 out of 5 Stars – The Fish That Flipped Its Way into Our Hearts (and Our Tummy Time Routine) If you’re looking for a toy that delivers endless smiles, sensory delight, and the occasional giggle snort from your"
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"text": "From the brand Previous page PRETEND PLAY Visit the Store PUZZLES Visit the Store PLAY FOOD SETS Visit the Store ARTS & CRAFTS Visit the Store ON-THE-GO ACTIVITIES Visit the Store DEVELOPMENTAL TOYS Visit the Store Next page"
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"aplus": "From the brand Previous page PRETEND PLAY Visit the Store PUZZLES Visit the Store PLAY FOOD SETS Visit the Store ARTS & CRAFTS Visit the Store ON-THE-GO ACTIVITIES Visit the Store DEVELOPMENTAL TOYS Visit the Store Next page"
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