Neutrogena Moisturesmooth Color Lipstick 70 Plum Perfect 011 Oz

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  "title_original": "Neutrogena Moisturesmooth Color Lipstick, 70 Plum Perfect, .011 Oz.",
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  "specs": {
    "Is Discontinued By Manufacturer": "‎ No",
    "Product Dimensions": "‎ 0.7 x 0.7 x 4.21 inches; 0.59 ounces",
    "Item model number": "‎ 86800432975",
    "UPC": "‎ 086800432975",
    "Manufacturer": "‎ Kenvue",
    "ASIN": "‎ B00ADRH0O4",
    "Best Sellers Rank": "#3,277 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #26 in Lipstick",
    "Customer Reviews": "4.5 4.5 out of 5 stars (6,735)"
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  "category": "Beauty & Personal Care > Makeup > Lips > Lipstick",
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    "average_rating": 4.5,
    "customers_say": "Customers find the lipstick's color flattering and very pigmented, while appreciating its moisturizing properties that keep lips hydrated.",
    "items": [
      {
        "title": "5.0 out of 5 stars Hydrating",
        "body": "I have been using these Neutrogena color sticks for about 2 years and they never disappoint. They hydrate and give you shimmer and color to your lips. They do wear off if you're drinking or eating but just easily reapply and ur back at it again with a beautiful shimmer. Wonderful. Read more",
        "author": "Danielle",
        "rating": 5,
        "date": "January 4, 2026",
        "verified": false,
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      },
      {
        "title": "5.0 out of 5 stars Neutrogena, My Old Friend",
        "body": "I have four colors of the Neutrogena Color Stick and I love it! I have bought lipsticks and stains in every price point trying to find one that gave me nice color without drying out my lips. I finally found it! Love the colors! Plum Perfect will probably be my go to for this winter. At this price I can afford to stash them everywhere. Also, for even more hydration, I adore the Neutrogena Lip Oil, another lovely product. Neutrogena is like an old friend, it helped my complexion through my teenage years, and now with these great products. Read more",
        "author": "Ann P.",
        "rating": 5,
        "date": "November 9, 2025",
        "verified": false,
        "images": []
      },
      {
        "title": "5.0 out of 5 stars Great color and moisturizing.",
        "body": "This is one of my go-to lipsticks that I carry in my purse. It goes on so smoothly and the color lasts quite a while. The plum perfect is great for my fair complexion - not too dark, even though it is called \"plum\". Love the way it feels on my lips. I have a lot of trouble finding it in the store, so I'm hoping that Nutrogena isn't going phase it out. Read more",
        "author": "TRB",
        "rating": 5,
        "date": "October 6, 2025",
        "verified": false,
        "images": []
      },
      {
        "title": "4.0 out of 5 stars Love Neutrogena color sticks",
        "body": "Love, Neutrogena, moisture, smooth, color sticks. I’m just very sad that they stopped making them. So whenever I see them on Amazon, I pick up a color or two. Thank you for having them. Read more",
        "author": "sue",
        "rating": 4,
        "date": "November 4, 2025",
        "verified": false,
        "images": []
      },
      {
        "title": "5.0 out of 5 stars Color stays",
        "body": "Great color for anyone! Does not have a brown cast. Keeps lips soft and color stays on. Read more",
        "author": "ts",
        "rating": 5,
        "date": "January 2, 2026",
        "verified": false,
        "images": []
      },
      {
        "title": "5.0 out of 5 stars Great color",
        "body": "Very creamy and moist. Love it Read more",
        "author": "Catherine I.",
        "rating": 5,
        "date": "December 19, 2025",
        "verified": false,
        "images": []
      },
      {
        "title": "5.0 out of 5 stars Best lipstick ever",
        "body": "These are the best moisturizer for the lips with nice color - they are not available at drug stores anymore so is great to be able to order in Amazon. The best value for the price ! Read more",
        "author": "Kiomara Santana",
        "rating": 5,
        "date": "October 30, 2025",
        "verified": false,
        "images": []
      },
      {
        "title": "5.0 out of 5 stars I like the color.",
        "body": "I like this Neutrogena Moisture smooth Color Lipstick, 70 Plum Perfect. I like the color. I ordered it already 3 times. Read more",
        "author": "Svetlana",
        "rating": 5,
        "date": "January 12, 2026",
        "verified": false,
        "images": []
      }
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  "short_description": "Neutrogena moisture smooth color sticks instantly moisturize lips, while continuously conditioning them so they are softer and smoother in just 3 days with nothing on them. Made with fruit extracts along with mango and shea butter, the balm-like formula glides on easily, providing a sheer wash of moisturizing color that lasts for hours. In addition, the twist up package allows for perfect application each time - with no sharpener needed.",
  "about_this_item": "Neutrogena moisture smooth color sticks instantly moisturize lips, while continuously conditioning them so they are softer and smoother in just 3 days with nothing on them. Made with fruit extracts along with mango and shea butter, the balm-like formula glides on easily, providing a sheer wash of moisturizing color that lasts for hours. In addition, the twist up package allows for perfect application each time - with no sharpener needed. Moisturizing lipstick; Moisturizes lips while conditioning them in just three days; Lip balm makes lips feel smoother and softer even after taking it off; Made with fruit extracts and shea butter; Twist-up lip color; no sharpener needed Rated 4.5 out of 5. Customers find the lipstick's color flattering and very pigmented, while appreciating its moisturizing properties that keep lips hydrated.",
  "long_description": "Neutrogena moisture smooth color sticks instantly moisturize lips, while continuously conditioning them so they are softer and smoother in just 3 days with nothing on them. Made with fruit extracts along with mango and shea butter, the balm-like formula glides on easily, providing a sheer wash of moisturizing color that lasts for hours. In addition, the twist up package allows for perfect application each time - with no sharpener needed.\n\nHighlights: Moisturizing lipstick Moisturizes lips while conditioning them in just three days Lip balm makes lips feel smoother and softer even after taking it off Made with fruit extracts and shea butter Twist-up lip color; no sharpener needed\n\nKey details: Is Discontinued By Manufacturer: ‎ No | Product Dimensions: ‎ 0.7 x 0.7 x 4.21 inches; 0.59 ounces | UPC: ‎ 086800432975 | Customer Reviews: 4.5 4.5 out of 5 stars (6,735)\n\nHow it fits your day: Use the key specs and highlights above to match it to your setup, space, or routine before you check out.\n\nCustomer feedback: 4.5/5 average rating.\n\nCustomers say: Customers find the lipstick's color flattering and very pigmented, while appreciating its moisturizing properties that keep lips hydrated.\n\nReview snippets: I have been using these Neutrogena color sticks for about 2 years and they never disappoint. They hydrate and give you shimmer and color to your lips. They do wear off if you're drinking or eating but just easily reapply / I have four colors of the Neutrogena Color Stick and I love it! I have bought lipsticks and stains in every price point trying to find one that gave me nice color without drying out my lips. I finally found",
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