Pure Illumination Light-Up Lip Gloss with LED-Lit Applicator Brush Side Mirror Non-Sticky Moisturizing Hydrating Lip Glosses with Lanolin

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  "asin": "B00D11DPGQ",
  "title": "Pure Illumination Light-Up Lip Gloss with LED-Lit Applicator Brush Side Mirror Non-Sticky Moisturizing Hydrating Lip Glosses with Lanolin",
  "title_original": "Pure Illumination Light-Up Lip Gloss with LED-Lit Applicator Brush + Side Mirror, Non-Sticky, Moisturizing Hydrating Lip Glosses with Lanolin, Jojoba Oil, & Vitamin E, Ooh La La",
  "brand": "Pure Cosmetics",
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  "bullets": [
    "𝐋𝐢𝐩 𝐆𝐥𝐨𝐬𝐬 𝐰𝐢𝐭𝐡 𝐋𝐄𝐃-𝐋𝐢𝐭 𝐀𝐩𝐩𝐥𝐢𝐜𝐚𝐭𝐨𝐫 + 𝐂𝐡𝐢𝐜 𝐒𝐢𝐝𝐞 𝐌𝐢𝐫𝐫𝐨𝐫: Illuminates touch-ups with these push-button-activated features of our hydrating lip gloss; Made exclusively for our lip gloss tubes; Ensure effortless on-the-go application every time",
    "𝐈𝐧𝐭𝐞𝐧𝐬𝐞𝐥𝐲 𝐌𝐨𝐢𝐬𝐭𝐮𝐫𝐢𝐳𝐢𝐧𝐠 𝐋𝐢𝐩 𝐆𝐥𝐨𝐬𝐬: Ease dry chapped lips on the spot with our hydrating lip gloss; Expertly crafted to soothe and shield; Lipgloss for women that leaves lips moisturized and smooth throughout the day",
    "𝐂𝐥𝐞𝐚𝐧 𝐌𝐚𝐤𝐞𝐮𝐩 𝐰𝐢𝐭𝐡 𝐍𝐚𝐭𝐮𝐫𝐚𝐥-𝐁𝐚𝐬𝐞𝐝 𝐈𝐧𝐠𝐫𝐞𝐝𝐢𝐞𝐧𝐭𝐬: No parabens, gluten, and talc; Our lip gloss for girls nourish and care for lips without compromise; Lip makeup with a blend of medical-grade Lanolin, Jojoba Oil, Sweet Almond Oil, and Vitamin E",
    "𝐍𝐞𝐯𝐞𝐫-𝐒𝐭𝐢𝐜𝐤𝐲 𝐅𝐨𝐫𝐦𝐮𝐥𝐚: Smooth, non-tacky application of our tinted lip glosses, sheer lip glosses, and clear lip glosses; Nourishing lipcare essential; Provides a shiny finish without any stickiness for comfortable results every time",
    "𝐆𝐥𝐨𝐬𝐬 𝐭𝐨 𝐒𝐡𝐢𝐦𝐦𝐞𝐫 𝐋𝐢𝐩 𝐆𝐥𝐨𝐬𝐬 𝐅𝐢𝐧𝐢𝐬𝐡𝐞𝐬: Lip gloss collection of 20 shades; Designed for a smooth, sheer, and cozy wear; High shine lip gloss shade soothes and shields lips, delivering a radiant, flattering hue suitable for any occasion"
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  "specs": {
    "Is Discontinued By Manufacturer": "‎ No",
    "Product Dimensions": "‎ 1 x 5.3 x 5 inches; 0.32 ounces",
    "Item model number": "‎ lip-glosses",
    "UPC": "‎ 885351211172 794437162140 755332466764",
    "Manufacturer": "‎ The Lano Company",
    "ASIN": "‎ B00D11DPGQ",
    "Best Sellers Rank": "#39,683 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #222 in Lip Gloss",
    "Customer Reviews": "4.1 4.1 out of 5 stars (1,364)"
  },
  "category": "Beauty & Personal Care > Makeup > Lips > Lip Glosses",
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    "Makeup",
    "Lips",
    "Lip Glosses"
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  "category_slug": "beauty-personal-care/makeup/lips/lip-glosses",
  "category_leaf": "Lip Glosses",
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  "reviews": {
    "average_rating": 4.1,
    "customers_say": "Customers love this lip gloss for its pretty color, with one noting it provides a youthful fresh look, and appreciate its built-in light and mirror features.",
    "items": [
      {
        "title": "5.0 out of 5 stars VERY comfortable and moisturizing",
        "body": "This literally feels like a blanket of coziness on your lips. They feel so pampered and protected. I knew that lanolin was a fantastic natural moisturizer, but had never used it before. The light and mirror are an added bonus but I honestly didn't buy this for that reason. A review I read said they couldn't switch off the light and it was super bright. Maybe theirs was faulty, but there is a button on the top of the wand that switches it on and off. It is very bright though, lol. Some were put off by the smell or taste, and yes it is a little \"different\" to the regular big \"luxury\" or drug store makeup brands. It smells natural! No artificial vanilla or birthday cake type scent. So, if you don't like the natural smells, then avoid this product. However, the moisture and pampering effect it offers vastly outweighs the taste/smell. I'd say go for it! Especially if you live in a cold or very dry climate where chapped, dehydrated lips are a regular thing. As for staying power, I'm not too sure yet. If I remember, I will edit the review to let you know. Personally, I don't like eating or drinking while wearing anything on my lips anyways, so re-application isn't an issue for me. The shade I got was \"Shimmer\" and it's a lovely, delicately shimmery pale pink. Very subtle color so good to go for if you're a bit shy about colors and just want to try out the formula. The ONLY reason I give 4 stars is that it'll take me time to get used to the scent (I have some silly adhd sensory issues). That's it. Again, moisture pay-off, and performance far outweighs this factor!! Thanks for reading, and I hope you enjoy it as much as I do! Read more",
        "author": "Anna Snaddon",
        "rating": 5,
        "date": "February 11, 2023",
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      },
      {
        "title": "5.0 out of 5 stars LOVE this gloss!",
        "body": "Great colors, lots of shimmer, moisture and lasting power! Not too sheer - true to color even in this lighter shade! Very pleased. Soft and moisturizing rather than greasy, sticky or tacky. Hydrates longer than the color and shine last but even they stand up to beverages and snacks, even a light meal. And it's clean!!! While the mirror has come in handy, niether the light or mirror are necessary... With inflation on everything, simple packaging and passing cost savings on without sacrificing great quality would be outstanding. Read more",
        "author": "RockyMtnGal",
        "rating": 5,
        "date": "May 26, 2023",
        "verified": false,
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        ]
      },
      {
        "title": "5.0 out of 5 stars Excellent lip Gloss",
        "body": "I have used this lip gloss for years and love it. The colors are beautiful with lots of choices, it glides on smoothly and last for a long time. I love the mirror and lite that allow you to ut on lip gloss in areas that aren't well lite. It stays fresh forever. Read more",
        "author": "More fun",
        "rating": 5,
        "date": "October 14, 2024",
        "verified": false,
        "images": []
      },
      {
        "title": "1.0 out of 5 stars Not the same as the store",
        "body": "I had purchased this lip gloss from a high end hair salon and it is fabulous! I thought I'd find it on Amazon and I did. However, all is not as it seems. The Company name is the same, the shape and the led light are the same, but on line it refers to the \"button top\". I wasn't sure then if this was the proto-type, no longer being made, or the newest version of the lip gloss. I ordered three colors to try it. BIG mistake! They had all leaked when they arrived. The lip gloss had separated and even stirring it up with the wand didn't fix it. It came out goopy. The salon gloss went on smooth, lasted a long time, moisturized my lips and tasted great. This stuff does none of that, so it's either the first version that didn't work, or this is a knock-off. Either way, it's not worth the savings. Buy the real stuff from the salon. It's great -- and the led light goes on when you open it. You don't have to try to press a little black button on top. This product should get zero stars! Read more",
        "author": "Kathy",
        "rating": 1,
        "date": "September 13, 2011",
        "verified": false,
        "images": []
      },
      {
        "title": "4.0 out of 5 stars great product but defective package",
        "body": "I love this product. However, the last couple that I have purchased have come apart in my purse causing a big mess and making it unusable. Read more",
        "author": "kristine johnson",
        "rating": 4,
        "date": "January 13, 2026",
        "verified": false,
        "images": []
      },
      {
        "title": "5.0 out of 5 stars The best",
        "body": "I'm so happy I stumbled across this hoops. It glides on nicely and feels great on the lips. I was surprised to find out that it actually lights up. This helps get my lips from being dry. There is no smell and last for a while. Read more",
        "author": "Phoenicia",
        "rating": 5,
        "date": "October 22, 2025",
        "verified": false,
        "images": []
      },
      {
        "title": "3.0 out of 5 stars Disappointed",
        "body": "I received the lipgloss yesterday and it’s a nice color. However, it’s a bit tacky feeling on my lips. Also, sadly, I didn’t realize until today that the tube is cracked at the top and product bubbles out the top every time I put the brush back in the tube. I’ll keep and find tape to try to seal the tube, as it’s more of a pain to try to return it. Read more",
        "author": "Lisa F",
        "rating": 3,
        "date": "January 6, 2023",
        "verified": false,
        "images": []
      },
      {
        "title": "5.0 out of 5 stars Best lip gloss ever",
        "body": "This is my favorite lip gloss color shimmer This is all I buy try it you'll love it especially at a restaurant when you're done eating the light & mirror attached have people wondering what's that. I love it you got to try it Read more",
        "author": "KAREN FITZPATRICK",
        "rating": 5,
        "date": "January 18, 2026",
        "verified": false,
        "images": []
      }
    ]
  },
  "short_description": "Product description The video showcases the product in use. The video guides you through product setup. The video compares multiple products. The video shows the product being unpacked. hero-video Merchant Video Previous page Next page Complete Your Look with Pure Cosmetics LED Lip Gloss Add to Cart Nouveau Nude Eyeshadow Buying Options Bronzed & Beautiful Blush Buying Options HD Perfecting Powder Add to Cart Velvet Vixen Highlighter Add to Cart 10-piece Brush Set Add to Cart Nouveau Buff Eyeshadow Buying Options Customer Reviews 4.1 out of 5 stars 1,364 4.5 out of 5 stars 186 3.8 out of 5 stars 80 4.1 out of 5 stars 20 3.8 out of.",
  "about_this_item": "Product description The video showcases the product in use. The video guides you through product setup. The video compares multiple products. The video shows the product being unpacked. hero-video Merchant Video Previous page Next page Complete Your Look with Pure Cosmetics LED Lip Gloss Add to Cart Nouveau Nude Eyeshadow Buying Options Bronzed & Beautiful Blush Buying Options HD Perfecting Powder Add to Cart Velvet Vixen Highlighter Add to Cart 10-piece Brush Set Add to Cart Nouveau Buff Eyeshadow Buying Options Customer Reviews 4.1 out of 5 stars 1,364 4.5 out of 5 stars 186 3.8 out of 5 stars 80 4.1 out of 5 stars 20 3.8 out of 5 stars 61 3.6 out of 5 stars 3 4.5 out of 5 stars 186 Price $20.00 $ 20 . 00 — — $20.00 $ 20 . 00 $14.00 $ 𝐋𝐢𝐩 𝐆𝐥𝐨𝐬𝐬 𝐰𝐢𝐭𝐡 𝐋𝐄𝐃-𝐋𝐢𝐭 𝐀𝐩𝐩𝐥𝐢𝐜𝐚𝐭𝐨𝐫 + 𝐂𝐡𝐢𝐜 𝐒𝐢𝐝𝐞 𝐌𝐢𝐫𝐫𝐨𝐫: Illuminates touch-ups with these push-button-activated features of our hydrating lip gloss; Made exclusively for our lip gloss tubes; Ensure effortless on-the-go application every time; 𝐈𝐧𝐭𝐞𝐧𝐬𝐞𝐥𝐲 𝐌𝐨𝐢𝐬𝐭𝐮𝐫𝐢𝐳𝐢𝐧𝐠 𝐋𝐢𝐩 𝐆𝐥𝐨𝐬𝐬: Ease dry chapped lips on the spot with our hydrating lip gloss; Expertly crafted to soothe and shield; Lipgloss for women that leaves lips moisturized and smooth throughout the da",
  "long_description": "Product description The video showcases the product in use. The video guides you through product setup. The video compares multiple products. The video shows the product being unpacked. hero-video Merchant Video Previous page Next page Complete Your Look with Pure Cosmetics LED Lip Gloss Add to Cart Nouveau Nude Eyeshadow Buying Options Bronzed & Beautiful Blush Buying Options HD Perfecting Powder Add to Cart Velvet Vixen Highlighter Add to Cart 10-piece Brush Set Add to Cart Nouveau Buff Eyeshadow Buying Options Customer Reviews 4.1 out of 5 stars 1,364 4.5 out of 5 stars 186 3.8 out of 5 stars 80 4.1 out of 5 stars 20 3.8 out of 5 stars 61 3.6 out of 5 stars 3 4.5 out of 5 stars 186 Price $20.00 $ 20 . 00 — — $20.00 $ 20 . 00 $14.00 $ 14 . 00 $25.00 $ 25 . 00 — Benefits Hydrating & Moisturizing Delivers Pigmented Color Sculpts & Defines Features Blends Seamlessly Diffuses & Reflects Light Controlled Coverage Delivers Pigmented Color Finish Type Gloss & Shimmer Mattes & Shimmers Radiant Appearance HD Photo Ready Softens & Refines Appearance Flawless Application Mattes & Shimmers Key Ingredients Vitamin E, Jojoba Oil, Lanolin Mica, Lanolin, & Jojoba Oil Mica, & Jojoba Oil Silica Dimethicone, & Mica N/A Mica, Lanolin, & Jojoba Oil Safe\n\nHighlights: 𝐋𝐢𝐩 𝐆𝐥𝐨𝐬𝐬 𝐰𝐢𝐭𝐡 𝐋𝐄𝐃-𝐋𝐢𝐭 𝐀𝐩𝐩𝐥𝐢𝐜𝐚𝐭𝐨𝐫 + 𝐂𝐡𝐢𝐜 𝐒𝐢𝐝𝐞 𝐌𝐢𝐫𝐫𝐨𝐫: Illuminates touch-ups with these push-button-activated features of our hydrating lip gloss; Made exclusively for our lip gloss tubes; Ensure effortless on-the-go application every time 𝐈𝐧𝐭𝐞𝐧𝐬𝐞𝐥𝐲 𝐌𝐨𝐢𝐬𝐭𝐮𝐫𝐢𝐳𝐢𝐧𝐠 𝐋𝐢𝐩 𝐆𝐥𝐨𝐬𝐬: Ease dry chapped lips on the spot with our hydrating lip gloss; Expertly crafted to soothe and shield; Lipgloss for women that leaves lips moisturized and smooth throughout the day 𝐂𝐥𝐞𝐚𝐧 𝐌𝐚𝐤𝐞𝐮𝐩 𝐰𝐢𝐭𝐡 𝐍𝐚𝐭𝐮𝐫𝐚𝐥-𝐁𝐚𝐬𝐞𝐝 𝐈𝐧𝐠𝐫𝐞𝐝𝐢𝐞𝐧𝐭𝐬: No parabens, gluten, and talc; Our lip gloss for girls nourish and care for lips without compromise; Lip makeup with a blend of medical-grade Lanolin, Jojoba Oil, Sweet Almond Oil, and Vitamin E 𝐍𝐞𝐯𝐞𝐫-𝐒𝐭𝐢𝐜𝐤𝐲 𝐅𝐨𝐫𝐦𝐮𝐥𝐚: Smooth, non-tacky application of our tinted lip glosses, sheer lip glosses, and clear lip glosses; Nourishing lipcare essential; Provides a shiny finish without any stickiness for comfortable results every time 𝐆𝐥𝐨𝐬𝐬 𝐭𝐨 𝐒𝐡𝐢𝐦𝐦𝐞𝐫 𝐋𝐢𝐩 𝐆𝐥𝐨𝐬𝐬 𝐅𝐢𝐧𝐢𝐬𝐡𝐞𝐬: Lip gloss collection of 20 shades; Designed for a smooth, sheer, and cozy wear; High shine lip gloss shade soothes and shields lips, delivering a radiant, flattering hue suitable for any occasion\n\nKey details: Is Discontinued By Manufacturer: ‎ No | Product Dimensions: ‎ 1 x 5.3 x 5 inches; 0.32 ounces | UPC: ‎ 885351211172 794437162140 755332466764 | Customer Reviews: 4.1 4.1 out of 5 stars (1,364)\n\nHow it fits your day: Use the key specs and highlights above to match it to your setup, space, or routine before you check out.\n\nCustomer feedback: 4.1/5 average rating.\n\nCustomers say: Customers love this lip gloss for its pretty color, with one noting it provides a youthful fresh look, and appreciate its built-in light and mirror features.\n\nReview snippets: This literally feels like a blanket of coziness on your lips. They feel so pampered and protected. I knew that lanolin was a fantastic natural moisturizer, but had never used it before. The light and mirror are an added bonus / Great colors, lots of shimmer, moisture and lasting power! Not too sheer - true to color even in this lighter shade! Very pleased. Soft and moisturizing rather than greasy, sticky or tacky. Hydrates longer than the color and shine last",
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      "text": "Product description The video showcases the product in use. The video guides you through product setup. The video compares multiple products. The video shows the product being unpacked. hero-video Merchant Video Previous page Next page Complete Your Look with Pure Cosmetics LED Lip Gloss Add to Cart Nouveau Nude Eyeshadow Buying Options Bronzed & Beautiful Blush Buying Options HD Perfecting Powder Add to Cart Velvet Vixen Highlighter Add to Cart 10-piece Brush Set Add to Cart Nouveau Buff Eyeshadow Buying Options Customer Reviews 4.1 out of 5 stars 1,364 4.5 out of 5 stars 186 3.8 out of 5 stars 80 4.1 out of 5 stars 20 3.8 out of 5 stars 61 3.6 out of 5 stars 3 4.5 out of 5 stars 186 Price $20.00 $ 20 . 00 — — $20.00 $ 20 . 00 $14.00 $ 14 . 00 $25.00 $ 25 . 00 — Benefits Hydrating & Moisturizing Delivers Pigmented Color Sculpts & Defines Features Blends Seamlessly Diffuses & Reflects Light Controlled Coverage Delivers Pigmented Color Finish Type Gloss & Shimmer Mattes & Shimmers Radiant Appearance HD Photo Ready Softens & Refines Appearance Flawless Application Mattes & Shimmers Key Ingredients Vitamin E, Jojoba Oil, Lanolin Mica, Lanolin, & Jojoba Oil Mica, & Jojoba Oil Silica Dimethicone, & Mica N/A Mica, Lanolin, & Jojoba Oil Safe"
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      "text": "Highlights: 𝐋𝐢𝐩 𝐆𝐥𝐨𝐬𝐬 𝐰𝐢𝐭𝐡 𝐋𝐄𝐃-𝐋𝐢𝐭 𝐀𝐩𝐩𝐥𝐢𝐜𝐚𝐭𝐨𝐫 + 𝐂𝐡𝐢𝐜 𝐒𝐢𝐝𝐞 𝐌𝐢𝐫𝐫𝐨𝐫: Illuminates touch-ups with these push-button-activated features of our hydrating lip gloss; Made exclusively for our lip gloss tubes; Ensure effortless on-the-go application every time 𝐈𝐧𝐭𝐞𝐧𝐬𝐞𝐥𝐲 𝐌𝐨𝐢𝐬𝐭𝐮𝐫𝐢𝐳𝐢𝐧𝐠 𝐋𝐢𝐩 𝐆𝐥𝐨𝐬𝐬: Ease dry chapped lips on the spot with our hydrating lip gloss; Expertly crafted to soothe and shield; Lipgloss for women that leaves lips moisturized and smooth throughout the day 𝐂𝐥𝐞𝐚𝐧 𝐌𝐚𝐤𝐞𝐮𝐩 𝐰𝐢𝐭𝐡 𝐍𝐚𝐭𝐮𝐫𝐚𝐥-𝐁𝐚𝐬𝐞𝐝 𝐈𝐧𝐠𝐫𝐞𝐝𝐢𝐞𝐧𝐭𝐬: No parabens, gluten, and talc; Our lip gloss for girls nourish and care for lips without compromise; Lip makeup with a blend of medical-grade Lanolin, Jojoba Oil, Sweet Almond Oil, and Vitamin E 𝐍𝐞𝐯𝐞𝐫-𝐒𝐭𝐢𝐜𝐤𝐲 𝐅𝐨𝐫𝐦𝐮𝐥𝐚: Smooth, non-tacky application of our tinted lip glosses, sheer lip glosses, and clear lip glosses; Nourishing lipcare essential; Provides a shiny finish without any stickiness for comfortable results every time 𝐆𝐥𝐨𝐬𝐬 𝐭𝐨 𝐒𝐡𝐢𝐦𝐦𝐞𝐫 𝐋𝐢𝐩 𝐆𝐥𝐨𝐬𝐬 𝐅𝐢𝐧𝐢𝐬𝐡𝐞𝐬: Lip gloss collection of 20 shades; Designed for a smooth, sheer, and cozy wear; High shine lip gloss shade soothes and shields lips, delivering a radiant, flattering hue suitable for any occasion"
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      "text": "Key details: Is Discontinued By Manufacturer: ‎ No | Product Dimensions: ‎ 1 x 5.3 x 5 inches; 0.32 ounces | UPC: ‎ 885351211172 794437162140 755332466764 | Customer Reviews: 4.1 4.1 out of 5 stars (1,364)"
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      "text": "How it fits your day: Use the key specs and highlights above to match it to your setup, space, or routine before you check out."
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      "text": "Customers say: Customers love this lip gloss for its pretty color, with one noting it provides a youthful fresh look, and appreciate its built-in light and mirror features."
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      "text": "Review snippets: This literally feels like a blanket of coziness on your lips. They feel so pampered and protected. I knew that lanolin was a fantastic natural moisturizer, but had never used it before. The light and mirror are an added bonus / Great colors, lots of shimmer, moisture and lasting power! Not too sheer - true to color even in this lighter shade! Very pleased. Soft and moisturizing rather than greasy, sticky or tacky. Hydrates longer than the color and shine last"
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