Sony 98 Inch 4K Ultra HD TV X90L Series BRAVIA XR Full Array LED Smart Google TV with

See a vivid, crisp picture while you watch and game, all powered by the intelligent Cognitive Processor XR™. Full Array LED and XR Contrast Booster precisely controls zones of LEDs expanding the contrast range for deep, detailed blacks and increased peak brightness. HDMI 2.1 VRR, 4K120, and ALLM support lets you unlock the full potential of your favorite games for smooth and clear gameplay.

Highlights: HANDPICKED BY : They did the research so you don’t have to. LIFELIKE PICTURE– The intelligent and powerful Cognitive Processor XR delivers a picture with wide dynamic contrast, detailed blacks, natural colors, and high peak brightness, replicating how we see the real world. FULL ARRAY LED CONTRAST AND COLOR– See enhanced contrast with high peak brightness and billions of accurate colors, all controlled by Full Array LED backlight technology and XR Triluminos Pro. PREMIUM SMART TV – Get access to all your favorite streaming apps in one place with Google TV, and simply use your voice to search and ask questions with Google Assistant. Supports Apple AirPlay. MOVIES ON US WITH BRAVIA CORE - Enjoy streaming high-bitrate, high-quality 4K UHD movies included with the BRAVIA CORE app. Get 5 credits to redeem on latest release movies and 12 months subscription on hundreds of classics. ALL YOUR GAME SETTINGS IN ONE PLACE– Game Menu puts all your gaming picture settings and exclusive assist features in a single easy-to-manage interface. HDMI 2.1 GAMING – Get the advantage in high-performance gaming with HDMI 2.1 features like 4K/120, VRR, and ALLM. PERFECT FOR PLAYSTATION 5– Take your gaming to the next level with exclusive features Auto HDR Tone Mapping and Auto Genre Picture Mode for optimized picture quality while gaming and streaming on your

Key details: Brand Name: Sony | Item Weight: 151.8 Pounds | Product Dimensions: 18.38 x 86.63 x 51.5 inches | Batteries: 2 AAA batteries required. | Is Discontinued By Manufacturer: No | Color Name: Black | Special Features: Cognitive Processor XR; Full Array LED; XR Contrast Booster; XR Triluminos Pro; XR Clear Image; XR 4K Upscalin | Speaker Type: Acoustic Multi-Audio | Standing screen display size: 98 | Aspect Ratio: 16:9

What you can expect: HANDPICKED BY : They did the research so you don’t have to. LIFELIKE PICTURE– The intelligent and powerful Cognitive Processor XR delivers a picture with wide dynamic contrast, detailed blacks, natural colors, and high peak brightness, replicating how we see the real world. FULL ARRAY LED CONTRAST AND COLOR– See enhanced contrast with high peak brightness and billions of accurate colors, all controlled by Full Array LED backlight technology and XR Triluminos Pro. PREMIUM SMART TV – Get access to all your favorite streaming apps in one place with Google TV, and simply use your voice to search and ask questions with Google Assistant. Supports Apple AirPlay. MOVIES ON US WITH BRAVIA CORE - Enjoy streaming high-bitrate, high-quality 4K UHD movies included with the BRAVIA CORE app. Get 5 credits to redeem on latest release movies and 12 months subscription on hundreds of classics. ALL YOUR GAME SETTINGS IN ONE PLACE– Game Menu puts all your gaming picture settings and exclusive assist features in a single easy-to-manage interface. HDMI 2.1 GAMING – Get the advantage in high-performance gaming with HDMI 2.1 features like 4K/120, VRR, and ALLM. PERFECT FOR PLAYSTATION 5– Take your gaming to the next level with exclusive features Auto HDR Tone Mapping and Auto Genre Picture Mode for optimized picture quality while gaming and streaming on your PS5 console. ENHANCED ENTERTAINMENT – Enjoy engaging and immersive cinematic content the way the creators intended, with support for Dolby

Customer feedback: 4.4/5 average rating.

Customers say: Customers praise the TV's picture quality, noting its incredible resolution and how it matches OLED sets, while also appreciating its crisp colors, deep contrasts, and excellent sound.

Review snippets: The first one came with some issues related to the main components I guess ( Flickering screen, black screen at connecting HDMI cables) so we ordered a replacement and I have to say I’m enjoying this Sony TV even more / This is the nicest TV I've ever owned in my 40+ years on this planet. My last TV was a 42"1080p, which was decent, but this thing is on a whole other level! The picture on this thing is so

From the brand Previous page Sony is a creative entertainment company with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, and more. For over 70 years, imagination has been the fuel of everything we do. From how people listen to music, to how they play games, to how they watch TV, our big imaginations have led us to create products that innovate and inspire generations. Shop Sony TVs Visit the Store Shop Sony Home Audio & Video Visit the Store Shop Sony Headphones Visit the Store Shop Sony Wireless Speakers Visit the Store Shop Sony INZONE Gaming Visit the Store Shop Sony Imaging & Phones Visit the Store Shop Sony Video & Audio Visit the Store Shop Sony PlayStation Visit the Store Next page