Mariner Books / Book Design
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The LEGO Story How a Little Toy Sparked the Worlds Imagination, $52.00, Availability unknown. Image 1 of 5.
The details
An International Bestseller “Absolutely essential reading for every LEGO fan.” —Blocks The definitive history of LEGO, based on unprecedented access to the company’s archives and rare interviews with the founding family who still owns the company "This book tells the story of how my family built the LEGO brand." —Kjeld Kirk Kristiansen, former President/CEO of the LEGO Group and 3rd generation owner It’s estimated that each year between eighty and ninety million children around the globe are given a box of LEGO, while up to ten million adults buy sets for themselves. Yet LEGO is much more than a dizzying number of plastic bricks that can be put together and combined in countless ways. LEGO is also a vision of the significance of what play can mean for humanity. This book tells the extraordinary story of a global company and Rated 4.6 out of 5.
From the manufacturer
An International Bestseller “Absolutely essential reading for every LEGO fan.” —Blocks The definitive history of LEGO, based on unprecedented access to the company’s archives and rare interviews with the founding family who still owns the company "This book tells the story of how my family built the LEGO brand." —Kjeld Kirk Kristiansen, former President/CEO of the LEGO Group and 3rd generation owner It’s estimated that each year between eighty and ninety million children around the globe are given a box of LEGO, while up to ten million adults buy sets for themselves. Yet LEGO is much more than a dizzying number of plastic bricks that can be put together and combined in countless ways. LEGO is also a vision of the significance of what play can mean for humanity. This book tells the extraordinary story of a global company and a Danish family who for ninety years have defended children’s right to play—and who believe grown-ups, too, should make the time to nurture their inner child. The LEGO Story is built on Jens Andersen’s unique access to LEGO’s own archives, as well as on Andersen’s extensive conversations with Kjeld Kirk Kristiansen, former president and CEO of the LEGO group and grandson of its founder, Ole Kirk Christiansen. A riveting cultural history of changing generations’ views of childhood and the importance
Key details: Publisher: Mariner Books | Publication date: November 15, 2022 | Language: English | Print length: 432 pages | ISBN-10: 0063258021 | ISBN-13: 978-0063258020 | Item Weight: 10.4 ounces | Dimensions: 6 x 0.96 x 9 inches | Customer Reviews: 4.6 4.6 out of 5 stars (386)
How it fits your day: Use the key specs and highlights above to match it to your setup, space, or routine before you check out.
Customer feedback: 4.6/5 average rating.
Review snippets: After reading it, got it for our son-in-law, robotics & mechanical teacher, and huge LEGO fan. Our daughter, a CPA, is going to find the business side fascinating. Read more / This book is written like a beautiful fairytale that blends perfectly with my childhood memories and dreams. Well structured and highly engaging giving wonderful insights into Lego's history that I didn't know anything about. The author is certainly very gently
Rating: 5
October 2, 2025
Verified purchase
After reading it, got it for our son-in-law, robotics & mechanical teacher, and huge LEGO fan. Our daughter, a CPA, is going to find the business side fascinating. Read more
Rating: 5
January 30, 2025
Verified purchase
This book is written like a beautiful fairytale that blends perfectly with my childhood memories and dreams. Well structured and highly engaging giving wonderful insights into Lego's history that I didn't know anything about. The author is certainly very gently with any criticism about Lego's mistakes (e.g. its highly sexist management), but there are just enough pokes that the reader can imagine the remaining details. This approach maintains an overall lovely story matching the lovely product Lego! Strongly recommended. Read more
Rating: 4
August 16, 2023
Verified purchase
From the beginning to the current day, LEGO concentrated children's imagination and play. The products have grown from simple block sets to modern STEM sets with motors etc. The family company is now in its 5th generation. Read more
Rating: 5
January 17, 2026
Verified purchase
Gran producto y exelenete experiencia de compra.- Read more
Rating: 5
November 3, 2025
Verified purchase
Product exactly as shown and described. Great book if you enjoy the history of LEGO. Read more
Rating: 5
May 9, 2025
Verified purchase
Have a love of history? Love to build LEGOs…or just admire these creations? See how it all started in this more adult read about a toy company that reimagined itself into the world-reknowned establishment it is today! Read more
Rating: 3
May 7, 2024
Verified purchase
Como libro histórico cumple su misión aunque es poco emocionante versus otros libros de su tipo. Como libro de negocios se queda corto. Read more
Rating: 5
September 15, 2025
Verified purchase
Bought as a gift for my nephew and it was a hit. Read more
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"meta": "The LEGO Story: How a Little Toy Sparked the World’s Imagination [Andersen, Jens] on Amazon.com. *FREE* shipping on qualifying offers. The LEGO Story: How a Little Toy Sparked the World’s Imagination",
"product": "An International Bestseller “Absolutely essential reading for every LEGO fan.” —Blocks The definitive history of LEGO, based on unprecedented access to the company’s archives and rare interviews with the founding family who still owns the company \"This book tells the story of how my family built the LEGO brand.\" —Kjeld Kirk Kristiansen, former President/CEO of the LEGO Group and 3rd generation owner It’s estimated that each year between eighty and ninety million children around the globe are given a box of LEGO, while up to ten million adults buy sets for themselves. Yet LEGO is much more than a dizzying number of plastic bricks that can be put together and combined in countless ways. LEGO is also a vision of the significance of what play can mean for humanity. This book tells the extraordinary story of a global company and a Danish family who for ninety years have defended children’s right to play—and who believe grown-ups, too, should make the time to nurture their inner child. The LEGO Story is built on Jens Andersen’s unique access to LEGO’s own archives, as well as on Andersen’s extensive conversations with Kjeld Kirk Kristiansen, former president and CEO of the LEGO group and grandson of its founder, Ole Kirk Christiansen. A riveting cultural history of changing generations’ views of childhood and the importance of play, The LEGO Story is also a fascinating business case study of how innovation and creativity helped leaders transform LEGO from a small carpentry business specializing in wooden toys into the world’s largest producer of play materials and one of the most beloved brands in the world. Richly illustrated with never-before-seen photos from the family’s private archive, this is the ultimate book for fans of LEGO, revealing everything you ever wanted to know about the brand. Based on rare interviews and unprecedented archival access, this is the story of a company built on one family’s belief in the power of play. A Family Business Saga: Built on extensive conversations with Kjeld Kirk Kristiansen, grandson of the founder, this is an intimate look at three generations of innovation and perseverance behind one of the world’s most beloved brands. From Wooden Toys to Plastic Bricks: Follow the ninety-year journey from Ole Kirk Christiansen’s small carpentry business to the global toy company that produces billions of plastic bricks a year. The History of Play: Discover a riveting cultural history that explores how views of childhood and the importance of creative play have evolved over nearly a century. Unprecedented Archival Access: Go behind the scenes with a richly illustrated history, featuring never-before-seen photos from the founding family’s private archive. Read more",
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