Complete product information
{
"id": "wet-n-wild-color-icon-kohl-eyeliner-pencil-rich-hyper-pigmented-color-smooth-creamy-application-long-wearing-matte-finish-versatility",
"handle": "wet-n-wild-color-icon-kohl-eyeliner-pencil-rich-hyper-pigmented-color-smooth-creamy-application-long-wearing-matte-finish-versatility",
"sku": "JC20196",
"asin": "B00WT26UX8",
"title": "wet n wild Color Icon Kohl Eyeliner Pencil Rich Hyper-Pigmented Color Smooth Creamy Application Long-Wearing Matte Finish Versatility",
"title_original": "wet n wild Color Icon Kohl Eyeliner Pencil, Rich Hyper-Pigmented Color, Smooth Creamy Application, Long-Wearing Matte Finish Versatility, Cruelty-Free - Simma Brown Now! (Packaged)",
"brand": "wet n wild",
"price": 2.3,
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"text": "153+ bought in the past month"
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"bullets": [
"These long-wearing liners have rich, hyper-pigmented color, an oh-so-smooth, oh-so-creamy application, and are versatile enough to create any look you want",
"No wonder theyre so raved about by celebs and makeup artists",
"But dont worry, just because we're all Hollywood now doesnt mean we've forgotten about you"
],
"specs": {
"Is Discontinued By Manufacturer": " No",
"Product Dimensions": " 1.5 x 0.41 x 8.95 inches; 0.04 ounces",
"Item model number": " C603A",
"UPC": " 077802460318",
"Manufacturer": " Markwins Beauty Brands",
"ASIN": " B00WT26UX8",
"Best Sellers Rank": "#1,619 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #20 in Eye Liners",
"Customer Reviews": "4.6 4.6 out of 5 stars (10,842)"
},
"category": "Beauty & Personal Care > Makeup > Eyes > Eyeliner",
"category_path": [
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"Makeup",
"Eyes",
"Eyeliner"
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"category_slug": "beauty-personal-care/makeup/eyes/eyeliner",
"category_leaf": "Eyeliner",
"variations": {
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"reviews": {
"average_rating": 4.6,
"customers_say": "Customers praise this eyeliner's perfect brown shade that's not too dark, and appreciate its smooth, creamy texture that glides on easily.",
"items": [
{
"title": "5.0 out of 5 stars Long-Lasting Eyeliner",
"body": "There are certain pencils that have a tendency to feel stiff and pull on the eyelid, which makes it difficult to draw smooth lines. When it comes to this particular one, the consistency is so creamy that it may slide smoothly, even along the delicate lash line. I do not have to exert a great deal of force, which not only makes the application process more pleasant but also enables me to accomplish accurate outcomes in a more expedient manner. Especially on mornings when I'm pressed for time and need something that works effectively without requiring additional effort, this smoothness has made a considerable difference in how clean my makeup appears. Additionally, it has helped me seem more put together. An additional area of strength has been the color payoff. It just takes one or two swipes for me to get the desired level of depth since the pigmentation is so rich and powerful. It has been necessary for me to apply many layers of eyeliner in order to make the color appear, but this particular eyeliner produces bold effects very quickly. It is possible to get both natural appearances and more defined, dramatic styles with the shade \"Simma Brown Now!\" depending on how much I build it up. This shade is adaptable enough to accomplish both. Considering that it may be adapted to a variety of situations, its adaptability has made it an indispensable component of my cosmetic bag. The eyeliner is able to maintain its effectiveness throughout the day once it has been applied. In spite of the fact that I have worn it to work, while I was out doing errands, and even while I was out in the evening, it has never moved from its position. Despite wearing it for many hours, I did not notice any of the smearing or fading that is often associated with this phenomenon. Despite the fact that makeup tends to wear off more quickly on warmer days, the eyeliner remained intact and seemed to be in good condition. Because of its dependability, I am certain that I will not have to worry about checking or touching it up on a regular basis. The ease with which one may play with a variety of styles is another facet that I have really appreciated. Due to the fact that the pencil has a creamy consistency while still maintaining its form, I have used it to create both strong and precise lines as well as softer and more smeared effects. To get a simple and effortless daily look, I run it down the lash line to add a touch of definition. With the intention of creating a more dramatic effect, I either make the line thicker or slightly extend it to create a wing. There were a few instances in which I even used a brush to smear it in order to get a smokey appearance, and it blended beautifully without leaving any patches present. Because of its versatility, the product gives the impression of being more than just a regular eyeliner; it can be used as a tool for a variety of various looks depending on the situation. Read more",
"author": "VY L.",
"rating": 5,
"date": "September 7, 2025",
"verified": false,
"images": []
},
{
"title": "5.0 out of 5 stars Goes on smoothly and stays.",
"body": "Beautiful formula with creamy application. Not hard and painful to apply like some. Stays on all day. I don’t have brow hair and have to apply something or I look crazy. LOL! This is wonderful and easy to use. I don’t touch it all day and it stays. No skin irritation whatsoever. Taupe color is beautiful and doesn’t look artificial. I’m a repeat buyer of this pencil. Read more",
"author": "Giselle",
"rating": 5,
"date": "December 21, 2025",
"verified": false,
"images": []
},
{
"title": "5.0 out of 5 stars Good pencil eyeliner for the price!",
"body": "These are my go to liners for my eyes and eyebrows! You can’t beat the price and the quality. You can get them in different shades just get the one that works for you. I have tried some pencil eyeliners that are to waxy but these glide on. They are great in my opinion. Do recommend! Read more",
"author": "Rachel",
"rating": 5,
"date": "December 21, 2025",
"verified": false,
"images": []
},
{
"title": "4.0 out of 5 stars Basic brown eyeliner",
"body": "Solid color and pigmentation. Not a creamy opaque formula, but it’s buildable. I find it long lasting, and easy to use please there’s a lot of product in the pencil. Can’t beat it for the price. Read more",
"author": "Hannah",
"rating": 4,
"date": "December 8, 2025",
"verified": false,
"images": []
},
{
"title": "5.0 out of 5 stars Great liner!!",
"body": "omg this was a great eyeliner! i did buy it thinking it was a lip liner to use for my bear makeup for halloween, but still was great use! it glide so well, easy to use, and blend-able for my lips and eyes. i also am surprised at how big it is, its great! Read more",
"author": "linds a",
"rating": 5,
"date": "November 19, 2025",
"verified": false,
"images": []
},
{
"title": "5.0 out of 5 stars Classic!",
"body": "Really good classic brown eyeliner pencils. As for smudging, they are like most pencil liners, they will smudge if you rub. Smooth and super easy to apply. Read more",
"author": "Ameerah",
"rating": 5,
"date": "November 21, 2025",
"verified": false,
"images": []
},
{
"title": "5.0 out of 5 stars Great product. Would buy again.",
"body": "This eyeliner is great. I've also used it as a lip liner. The color is rich but not overpowering and it last a long time. Read more",
"author": "ANNE S",
"rating": 5,
"date": "December 31, 2025",
"verified": false,
"images": []
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{
"title": "3.0 out of 5 stars Eyeliner Pencil",
"body": "I had been looking for a reliable brown eyeliner that would match both my easygoing daily makeup and the occasional more dramatic evening style, and I decided to try this product a few weeks ago since I was looking for something that would do both of those things. The fact that it is able to create a distinct outline around my eyes while yet seeming soft and natural enough to be used on a daily basis is, in my opinion, one of the most impressive effects that it has. I observed how fast it became a vital part of my routine the minute I put it in my makeup bag. This is particularly true on hectic mornings when I want a quick touch of definition without having to go to a lot of trouble. The fact that it appeared to slide over my lids with such ease brought a feeling of peace to me when I tried it for the first time. Because I absolutely loathe having to pull on the sensitive skin around my eyes, the fact that there was no dragging or skipping was a huge bonus for me. Because of its consistency, I was able to easily draw a sharp line or smudge it out for a softer, smokey appearance, depending on my mood or the occasion. This was made possible by the consistency. Every once in a while, when I want to get a look that is light and natural, I use a soft touch and just trace a small line down my lashes. On other occasions, I choose to show off a wing that is a little bit more dramatic, and it is comforting to know that I can depend on this product for both styling options. When I mistakenly put too much pressure on my second day of usage, I had a negative encounter that caused me to have a poor first experience. Despite my best efforts, my line ended up being thicker than I had anticipated, and it required some work on my part to blend it out. However, after experimenting with a more gentle method, I came to the realization that a light touch is essential in order to create the kind of appearance that is most suitable for me. I am able to do this task with considerably less difficulty now that I have modified my technique, and I almost never wind up with lines that are too intense unless I specifically strive for them. The remarkable ability of this eyeliner to maintain its intensity throughout the day is one of the things that astonished me. By the time nighttime arrives, my eye makeup has often held up wonderfully, and I do not feel the need to check in the mirror on a regular basis to correct any smudges or faded areas that may have occurred. Despite the fact that this does not imply that it is never moved at all, I find that it experiences very little wear and tear on a regular day while I am doing errands, working on my computer, or keeping up with friends. That being said, I believe that it is particularly beneficial for those who value a consistent level of performance without having to be concerned about the need for periodic touch-ups. Read more",
"author": "TU HY THAI HAU",
"rating": 3,
"date": "March 15, 2025",
"verified": false,
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},
"short_description": "*SNIFF*:) Were gonna get all sentimental here! We remember it so fondly. You were a preteen, first experimenting with makeup, going to the drugstore with only a buck in your pocket and getting your first wet n wild eyeliner. We were there for you then and were here for you now better than ever! These long-wearing liners have rich, hyper-pigmented color, an oh-so-smooth, oh-so-creamy application, and are versatile enough to create any look you want. No wonder theyre so raved about by celebs and makeup artists. But dont worry, just because were all Hollywood now doesnt mean we've forgotten about you. What was YOUR first wet n wild eyeliner color?",
"about_this_item": "*SNIFF*:) Were gonna get all sentimental here! We remember it so fondly. You were a preteen, first experimenting with makeup, going to the drugstore with only a buck in your pocket and getting your first wet n wild eyeliner. We were there for you then and were here for you now better than ever! These long-wearing liners have rich, hyper-pigmented color, an oh-so-smooth, oh-so-creamy application, and are versatile enough to create any look you want. No wonder theyre so raved about by celebs and makeup artists. But dont worry, just because were all Hollywood now doesnt mean we've forgotten about you. What was YOUR first wet n wild eyeliner color? Ours was blue. These long-wearing liners have rich, hyper-pigmented color, an oh-so-smooth, oh-so-creamy application, and are versatile enough to create any look you want; No wonder theyre so raved about by celebs and makeup artists; But dont worry, just because we're all Hollywood now doesnt mean we've forgotten about you Rated 4.6 out of 5. Customers praise this eyeliner's perfect brown shade that's not too dark, and appreciate its smooth, creamy texture that glides on easily.",
"long_description": "*SNIFF*:) Were gonna get all sentimental here! We remember it so fondly. You were a preteen, first experimenting with makeup, going to the drugstore with only a buck in your pocket and getting your first wet n wild eyeliner. We were there for you then and were here for you now better than ever! These long-wearing liners have rich, hyper-pigmented color, an oh-so-smooth, oh-so-creamy application, and are versatile enough to create any look you want. No wonder theyre so raved about by celebs and makeup artists. But dont worry, just because were all Hollywood now doesnt mean we've forgotten about you. What was YOUR first wet n wild eyeliner color? Ours was blue.\n\nHighlights: These long-wearing liners have rich, hyper-pigmented color, an oh-so-smooth, oh-so-creamy application, and are versatile enough to create any look you want No wonder theyre so raved about by celebs and makeup artists But dont worry, just because we're all Hollywood now doesnt mean we've forgotten about you\n\nKey details: Is Discontinued By Manufacturer: No | Product Dimensions: 1.5 x 0.41 x 8.95 inches; 0.04 ounces | UPC: 077802460318 | Customer Reviews: 4.6 4.6 out of 5 stars (10,842)\n\nHow it fits your day: Use the key specs and highlights above to match it to your setup, space, or routine before you check out.\n\nCustomer feedback: 4.6/5 average rating.\n\nCustomers say: Customers praise this eyeliner's perfect brown shade that's not too dark, and appreciate its smooth, creamy texture that glides on easily.\n\nReview snippets: There are certain pencils that have a tendency to feel stiff and pull on the eyelid, which makes it difficult to draw smooth lines. When it comes to this particular one, the consistency is so creamy that it may slide / Beautiful formula with creamy application. Not hard and painful to apply like some. Stays on all day. I don’t have brow hair and have to apply something or I look crazy. LOL! This is wonderful and easy to use. I\n\nFrom the manufacturer Make Up For Play EVERYBODY’S FIRST wet n wild has made budget beauty accessible to mass audiences since 1979. We reinvent the meaning of value with high-performance essentials and new innovations, in clean, cruelty-free products. wet n wild gives people the freedom to choose – from award-winning eyeliners, to foundations championed by beauty influencers and makeup artists as outperforming luxury products! 100% Cruelty Free wet n wild NEVER tests on animals. We are proud members of PETA’s “Beauty Without Bunnies” program, which is committed to eradicating animal testing. We believe in cruelty-free beauty first! None of our furry, feathery, or scaly friends would ever be used for product testing. FACE Your skin, made better! Our vitamin-packed primers, flawless high-coverage foundations and concealers, velvety powders, and hydrating natural perfectors deliver ultimate value and performance. EYE For smoking, popping, shaping, or for ultimate smudge-proof precision, our liners, eyeshadows, mascaras and brow products are absolute essentials for your makeup arsenal. LIP High-gloss moisture, budge-proof mattes, metallics, and deeply nourishing treatments in every shade and finish you could ask for. NAIL We love being your first! Our nail polish is legendary for value, and we continue to offer high-performance innovation in a range of shades and effects for any occasion. *Cruelty Free PETA guidelines since 1980, Certified CF by PETA Beauty without Bunnies, Certification Confirmed 3/22/19",
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},
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"text": "Highlights: These long-wearing liners have rich, hyper-pigmented color, an oh-so-smooth, oh-so-creamy application, and are versatile enough to create any look you want No wonder theyre so raved about by celebs and makeup artists But dont worry, just because we're all Hollywood now doesnt mean we've forgotten about you"
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"text": "Customers say: Customers praise this eyeliner's perfect brown shade that's not too dark, and appreciate its smooth, creamy texture that glides on easily."
},
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"text": "Review snippets: There are certain pencils that have a tendency to feel stiff and pull on the eyelid, which makes it difficult to draw smooth lines. When it comes to this particular one, the consistency is so creamy that it may slide / Beautiful formula with creamy application. Not hard and painful to apply like some. Stays on all day. I don’t have brow hair and have to apply something or I look crazy. LOL! This is wonderful and easy to use. I"
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"text": "From the manufacturer Make Up For Play EVERYBODY’S FIRST wet n wild has made budget beauty accessible to mass audiences since 1979. We reinvent the meaning of value with high-performance essentials and new innovations, in clean, cruelty-free products. wet n wild gives people the freedom to choose – from award-winning eyeliners, to foundations championed by beauty influencers and makeup artists as outperforming luxury products! 100% Cruelty Free wet n wild NEVER tests on animals. We are proud members of PETA’s “Beauty Without Bunnies” program, which is committed to eradicating animal testing. We believe in cruelty-free beauty first! None of our furry, feathery, or scaly friends would ever be used for product testing. FACE Your skin, made better! Our vitamin-packed primers, flawless high-coverage foundations and concealers, velvety powders, and hydrating natural perfectors deliver ultimate value and performance. EYE For smoking, popping, shaping, or for ultimate smudge-proof precision, our liners, eyeshadows, mascaras and brow products are absolute essentials for your makeup arsenal. LIP High-gloss moisture, budge-proof mattes, metallics, and deeply nourishing treatments in every shade and finish you could ask for. NAIL We love being your first! Our nail polish is legendary for value, and we continue to offer high-performance innovation in a range of shades and effects for any occasion. *Cruelty Free PETA guidelines since 1980, Certified CF by PETA Beauty without Bunnies, Certification Confirmed 3/22/19"
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